Bengaluru, Mar 12: Mamash Organics, a hormone-safe and internationally certified homegrown skincare brand rooted in conscious beauty, has announced the launch of its latest innovations led by the Berry Matcha Multi-Mask Facepack, positioned as the first-of-its-kind formulation in India. The launch also introduces two new products in the brand’s Ayurvedic skincare portfolio the Climate-Adaptive Toner Spray and the Confidence Clarifying Night Face Gel.
Founded by Shailja Kashyap, a fourth-generation Ayurvedic legacy holder, Mamash Organics blends generations of Ayurvedic wisdom with clean, modern formulations tailored for Indian climates, evolving skincare needs, and everyday self-care routines.
The latest launch reflects the brand’s growing focus on hormone-conscious skincare, addressing rising consumer awareness around endocrine disruptors and the increasing demand for ingredient transparency. Mamash Organics develops formulations designed to work with the realities of Indian climates, environmental stressors, and hormonal skin changes, combining Ayurvedic traditions with modern clean beauty standards.
At the centre of the launch is the Berry Matcha Multi-Mask Facepack, a distinctive formulation that blends antioxidant-rich botanicals with Ayurvedic principles to support skin vitality and nourishment. Developed specifically for Indian skin types and weather conditions, the product brings together globally recognised ingredients and traditional wellness practices to introduce a new category within conscious skincare.
Complementing the launch is the Climate-Adaptive Toner Spray, designed to help skin remain refreshed and balanced across fluctuating weather conditions. Crafted with India’s changing climate in mind—from humidity and dryness to pollution exposure—the lightweight toner provides lasting hydration while helping maintain the skin’s natural pH balance.
The brand has also introduced the Confidence Clarifying Night Face Gel, carefully formulated for individuals experiencing frequent breakouts caused by hormonal fluctuations, pollution exposure, or chemical triggers. Infused with soothing botanical ingredients, the gel supports acne-prone skin by strengthening the skin’s natural healing process while protecting its barrier.
Commenting on the launch, Shailja Kashyap, Founder of Mamash Organics, said:
“Mamash Organics was created from a deeply personal return to the Ayurvedic wisdom I grew up with. Through Berry Matcha and our latest launches, we wanted to develop formulations that feel safe, thoughtful, and aligned with modern lifestyles. Our goal is to create skincare that supports people through every phase of life while encouraging a more conscious and balanced approach to beauty and wellbeing.”
With these new additions, Mamash Organics continues to expand its presence in the conscious skincare segment, exploring the evolving space where traditional wellness meets modern skincare needs. The new products reflect the brand’s commitment to creating mindful formulations that fit seamlessly into everyday routines while promoting a holistic approach to beauty and wellbeing.
