Mumbai, Feb 27: Wella Professionals, a global leader in professional haircare innovation, has launched ‘Glow From Within’, a campaign film celebrating the Illumina Color City Collection: Mumbai Edition.
Inspired by Mumbai- a city of contrasts, ambition, creativity, and quiet strength, the ‘Glow from Within’ campaign captures the many moods of the modern woman. From cinematic glamour to soulful individuality and quiet power, each look reflects Mumbai’s spirit through luminous, natural-looking colour that truly glows from within.
Conceptualised in-house, with three signature looks created by the Wella India Ambassadors, the campaign film brings to life a glow-led colour narrative, positioning hair colour as a reflection of identity and individuality. Produced by Bombay Film Company, the film is shot across iconic Mumbai landmarks including the Gateway of India, Flora Fountain, and the Bandra-Worli Sea Link. It showcases three signature looks that interpret the city’s glamour, creativity, and ambition.
The showcases three signature looks from the collection. Glam Glow draws inspiration from Bollywood glamour, featuring neutral and cool brown tones for a sophisticated, camera-ready look. Dreamer Glow reflects Mumbai’s softer, creative side, with delicate blends of cool blondes and natural browns for an ethereal, artistic feel. Power Glow channels the energy of confident working women, using cool browns and soft blondes for understated luxury and professional elegance.
Powered by Illumina Color’s violet base, Microtones Technology and Microlight Technology, the collection is designed specifically for Indian hair. It neutralises unwanted warmth, enhances clarity, and delivers multi-dimensional luminosity.
Commenting on the launch of the brand film, Pravesh Saha, General Manager, South Asia, Wella Company, said,
“With Glow From Within, we wanted to celebrate the spirit, individuality and ambition of women in Mumbai. This campaign is more than a product launch, it is a cultural expression of how hair colour can reflect personality, confidence, and self-expression. We look forward to expanding the City Collection and connecting with women through more city-specific narratives.”
The Mumbai Edition marks the first chapter of Wella Professionals’ city-inspired collection, with more city editions planned to celebrate individuality and the unique identities of women across regions.