Mumbai, Mar 24: Following the massive anticipation surrounding the sequel to one of India’s biggest blockbusters, Times Prime, in a significant partnership with Equitas Small Finance Bank, successfully hosted an exclusive Times Prime Purple Carpet premiere of Dhurandhar The Revenge on March 19th.
The event, which took place across premier Cinepolis theaters in Delhi, Mumbai, and Bengaluru, was meticulously curated to provide a VIP experience for a select audience. This edition of Times Prime Purple Carpet was uniquely positioned as a collaborative celebration, with Equitas Small Finance Bank playing a pivotal role in enabling this high-end cinematic experience for their valued customers, who comprised the vast majority of the attendees.
Moving beyond a traditional sponsorship, the partnership saw Times Prime and Equitas Bank co-curate an evening that blended financial lifestyle rewards with silver-screen magic.
The evening’s highlights included:
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The Royal Welcome: A signature “Purple Carpet” entry with professional photography and instant print keepsakes.
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All-Inclusive Comfort: Guests enjoyed the 2D Hindi screening accompanied by complimentary popcorn (with refills) and beverages.
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Exclusive Gifting: Attendee received a specially curated Goodie Bag, featuring premium products from partners Relow and Dr. Morepen.
“After the success of Dhurandhar, there’s strong anticipation around its sequel. With Times Prime Purple Carpet, we’re bringing the film to our members through an exclusive screening experience,” said Harshita Singh, Times Internet. “Entertainment continues to be a key pillar for Times Prime, and we’re committed to creating unique moments for our members through early access, curated screenings, and special collaborations.”
Vignesh Murali, Chief Marketing Officer & Business Head – BoW: from Equitas Small Finance Bank added
” At Equitas, we believe in rewarding our customers with experiences that go beyond banking. With our Premium Family Banking Proposition – ARTHA, we are focusing on delivering a relationship driven and experience led approach to banking. This exclusive Purple Carpet event in partnership with Times Prime, has been specially arranged for our Ultra HNI customers as part of our efforts to provide them access to a curated experience. By combining personalized service with exclusive privileges, we strive to create greater value for our customers and make banking with us truly rewarding.”
Event Snapshot
The simultaneous screenings saw packed houses at:
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Delhi: Cinepolis, DLF Avenue, Saket
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Mumbai: Cinepolis, Fun Republic, Andheri West
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Bangalore: Cinepolis, Lulu Mall, Rajajinagar
The “Purple Carpet” property continues to be a cornerstone of the Times Prime ecosystem, reinforcing its position as India’s leading lifestyle membership by bridging the gap between digital benefits and tangible, real-world events.
