Delhi NCR, Mar 16: Sunfeast Bounce of Joy (BOJ), ITC Foods’ flagship initiative promoting outdoor play and physical activity among children, celebrated the successful conclusion of its year-long edition with a grand closing event in Delhi NCR. The program underscores the brand’s commitment to fostering confidence, teamwork, and holistic development through sports.
The finale event, held at St. Mary’s School, Mayur Vihar Phase III, brought together government representatives, sports professionals, educators, and community stakeholders to commemorate the program’s impact. Chief Guest Dr. Parvez Ali, District Sports Officer, G.B. Nagar, lauded the initiative, stating,
“Sports play a critical role in shaping confident, disciplined, and healthy young citizens. Initiatives like Sunfeast Bounce of Joy bring sporting opportunities to children who may otherwise not have access to them, encouraging participation and promoting nation-building values.”
The program, spanning across 250 schools, has reached over 1 lakh students and more than 1.2 lakh beneficiaries in communities across Gautam Buddha Nagar and Saharanpur in Uttar Pradesh, Muzaffarpur and Munger in Bihar, and Ranchi in Jharkhand. Activities included the provision of sports equipment, structured coaching sessions, and capacity-building workshops for school physical education teachers.
Indian National footballer Jyoti Chauhan, who has represented the National Women Football Team and Croatian Women’s Club Dinamo Zagreb, participated in the event, inspiring children to embrace sports as a part of their lifestyle.
Kavita Chaturvedi, BU Chief Executive, Biscuits & Confections, ITC Ltd., emphasized,
“At ITC, we believe that sports can be a powerful catalyst for holistic development. Through Sunfeast Bounce of Joy, we aim to create meaningful opportunities for children and communities to engage in physical activity while building life skills such as teamwork, confidence, and leadership. Sports, along with academics, are essential to nurturing well-rounded individuals.”
Highlighting the educational value of physical activity, Pratik Kumar, CEO, Sashakt Foundation, added,
“Structured play is essential for healthy development and effective learning. Physical activity supports attention, memory, and problem-solving, helping students concentrate better and engage more actively in class.”
The closure event also featured participation from school principals, teachers, students, and community elders, including women participants, who shared experiences and acknowledged the positive influence of the program on their schools and communities.
