India, Feb 18th: Introducing LOOKS SUR MESURE, a couture-driven collection of five signature makeup looks by Yves Saint Laurent Beauty, created to celebrate individuality, modern glamour, and bold self-expression. Rooted in YSL Beauty’s Parisian heritage yet intuitively adapted for Indian skin tones and cultural contexts, this exclusive edit translates the brand’s iconic aesthetic into colours and textures that feel aspirational and relevant for India.
Developed with uncompromising luxury and precision, LOOKS SUR MESURE presents a curated wardrobe of looks that move seamlessly from day to night. From sculpted, luminous complexions and confident nude palettes to dramatic smoky eyes and high-impact couture lips, each look enhances natural features while embodying YSL Beauty’s edgy, modern identity.
Iconic formulations including Touche Éclat Blur Primer, All Hours Foundation, Couture Mini Clutch palettes, Lash Clash Mascara, and The Inks lip collections come together in perfect synergy — sculpting, illuminating, defining, and transforming with couture finesse.
LOOKS SUR MESURE marks a significant milestone for YSL Beauty in India, strengthening the brand’s long-term commitment to building deeper cultural relevance while bridging Parisian couture heritage with contemporary Indian expressions of beauty.