Mar 13th: Yes Madam, one of India’s fastest-growing home salon and wellness platforms, has launched a new digital campaign film featuring popular actor Rajpal Yadav and social media influencer and Bigg Boss contestant Tanya Mittal. The campaign marks the brand’s first collaboration with Rajpal Yadav and signifies the trusted and quality services offered by Yes Madam through an engaging narrative.
Produced in association with Footloose Films, the campaign marks Yes Madam’s first collaboration with Rajpal Yadav and revisits his iconic Chota Don character from the 2007 film Partner, blending humour and nostalgia to highlight the reliability of the brand’s services. With this campaign, Yes Madam becomes the first brand to collaborate with Rajpal Yadav following recent calls for extending more opportunities to the actor.
The film opens with Tanya Mittal surrounded by goons and calling out for help, before Rajpal Yadav appears in his Chota Don avatar to save her and fight them off in his signature comedic style while Mittal cheers him on. The dramatic moment then transitions to Mittal comfortably taking a Yes Madam service at home, insisting the incident really happened while images of Chhota Don are visible across her house. The film concludes with a voiceover by Rajpal Yadav saying that while the incident may or may not have happened, the quality and trust associated with services of Yes Madam are always guaranteed.
Reflecting on the campaign, Mayank Arya, Co-Founder and CEO, Yes Madam, said: “At Yes Madam, we have always believed in creating campaigns that connect with audiences in an engaging and memorable way. I had earlier spoken about the importance of extending meaningful opportunities to Rajpal Yadav, and we are glad to be the first brand to take that step forward with this collaboration. Through this film, we wanted to create a compelling narrative while also reinforcing the trust and reliability that customers associate with Yes Madam’s services.
Sharing her insights, Akanksha Vishnoi, Co-Founder, Yes Madam, added: “Consumers today engage deeply with content that blends entertainment with relatability. With this campaign, we wanted to revisit a nostalgic moment while subtly reinforcing the convenience and reliability of at-home services. Rajpal Yadav’s Chota Don is an iconic character that instantly evokes nostalgia and humour, making it the perfect fit for this campaign. Tanya Mittal’s presence added a vibrant energy and helped us bring the vision of the campaign to life.”
The campaign is being rolled out as a digital-first initiative across social media and video platforms.
