Mumbai, Mar 07: Indian women are increasingly making independent and high-value real estate investment decisions, with a growing preference for premium homes priced above ₹90 lakh, according to the latest H2 2025 Consumer Sentiment Survey by ANAROCK Group.
The survey reveals a sharp rise in women’s interest in higher-value residential properties. While only 25% of women preferred homes priced above ₹90 lakh in 2019, that number has now surged to 61%, indicating a major shift toward premium housing investments.
A detailed breakdown shows that 37% of aspiring women homebuyers prefer homes priced between ₹90 lakh and ₹1.5 crore, while 14% favour properties in the ₹1.5 crore to ₹2.5 crore range. Another 10% are looking at homes priced above ₹2.5 crore, reflecting the growing presence of high-net-worth women investors in the real estate market.
Commenting on the trend, Santhosh Kumar, Vice Chairman of ANAROCK Group, said:
“The modern Indian woman prefers brick and mortar over traditional FDs and gold on the back of their growing financial independence and hunger for high-yield assets. For 66% of women, real estate is now the ultimate investment vehicle. While gold and FDs still have a place, the stock market at just 3% — is barely on the radar. Women are not just saving for the future but casting it in concrete.”
Real Estate Tops Women’s Investment Preferences
The survey indicates that over 71% of women respondents prefer residential real estate as an investment, reinforcing property as the most trusted asset class. Meanwhile, the stock market has significantly lost appeal, with only 3% of women preferring it today compared to 20% in 2019.
Gold remains the second-most preferred investment option, with 18% of women favouring the asset class, up from 8% in 2019, while fixed deposits account for 13% of preferences.
The survey also shows a shift in buying intent. The end-use-to-investment ratio for women homebuyers currently stands at 71:29, compared to 77:23 in 2019, highlighting increasing investment-oriented purchases.
Women Prefer Larger Homes
Demand for larger homes continues to dominate women buyers’ preferences. According to the survey, over 54% of women prefer 3BHK homes, while 14% are inclined toward 4BHK homes or larger.
Interest in smaller homes continues to decline. Preference for 1BHK units has fallen to just 4% in H2 2025, compared to 8% in H2 2022, suggesting that women buyers are prioritising spacious living environments.
“Women homebuyers’ preference for spacious homes has remained consistent over the years,” added Santhosh Kumar. “The trend indicates a clear shift toward larger homes that support evolving lifestyle needs.”
Rising Interest in Newly Launched Properties
The survey further highlights a growing appetite for newly launched projects. Around 20% of women respondents now prefer newly launched properties, a significant increase from 9% in 2019.
Meanwhile, preference for ready-to-move-in homes has marginally declined to 32% from 33% earlier. The rising interest in new launches is also attributed to increased confidence in large and listed developers.
The ANAROCK Consumer Sentiment Survey polled 9,800 participants, including 4,900 women respondents, offering insights into evolving consumer behaviour and investment preferences in India’s residential real estate market.