Mumbai, Mar 17: Vinod Intelligent Cookware has launched its newest premium cookware portfolio, Ceravit, a vibrant and technologically advanced ceramic cookware range designed for modern, health-conscious kitchens. As a flagship launch for the brand, Ceravit aims to drive health-led premiumisation and category expansion by introducing 100% toxin-free cookware that balances safer cooking performance with contemporary design aesthetics. The range is now available pan-India through offline retail channels, general trade, modern retail stores, major e-commerce platforms, including Amazon, and the brand’s official website.
Powered by the brand’s proprietary NMAC (Natural Mineral Advanced Ceramic Technology), Ceravit features a mineral-based ceramic coating that is 100% toxin-free, PFOA-free and PFAS-free, ensuring safer everyday cooking. The advanced coating delivers superior non-stick performance, requires less oil, and enables effortless cleaning while maintaining long-lasting durability. Crafted with a high-quality aluminium base, the cookware ensures excellent heat conductivity and even heat distribution, reducing hot spots and enabling consistent cooking results. The range is induction-compatible and engineered for daily use with enhanced scratch resistance and durability. Launched with 10 SKUs, Ceravit includes essential cookware such as Fry Pans, Tawa, Paniyara, Kadai, and Grill Pan, designed to meet diverse Indian cooking needs. Combining technology with lifestyle appeal, the collection is available in vibrant contemporary colours: Desert Rose, CeraGreen, and Washed Stone, inspired by modern kitchen aesthetics and evolving home design trends.
Speaking on the launch, Sunil Agarwal, Managing Director, Vinod Cookware India Private Limited, said,
“With Ceravit, we are redefining everyday cooking by combining advanced toxin-free technology with modern design. This launch reflects our commitment to innovation, healthier living, and delivering premium kitchen solutions to today’s evolving consumers. Ceravit bridges the growing gap between health-focused cooking and the desire for stylish, contemporary kitchenware.”
Positioned in the accessible premium segment, Ceravit follows a competitive pricing strategy slightly above conventional non-stick cookware while offering advanced ceramic technology and an elevated design. The range is being supported through a digital-first marketing approach, including social media campaigns, influencer collaborations, website visibility, and retail-level activations across the dealer network. The launch is also being amplified by the brand’s digital ambassador Chef Nehal, while actor and television personality Bharti Singh is helping drive awareness through television integrations. With its “Healthy Cooking. Bold Living.” message, the range targets urban millennials, young families, and modern homeowners seeking toxin-free cookware that complements contemporary kitchens.
Ceravit forms part of Vinod Intelligent Cookware’s broader innovation roadmap for FY26, reinforcing the company’s focus on category innovation and consumer-driven product development. The brand continues to expand its cookware portfolio, with multiple launches planned this year, building on its legacy of delivering durable, high-performance kitchen solutions for Indian households and strengthening its presence across domestic and international markets.
