New Delhi, April 10: Vikram Mills, a trusted name in Indian households, has rolled out a unique customer loyalty program for its Atta consumers. The program aims at rewarding the customers on regular purchases while enhancing the brand’s engagement with the consumers.
The program brings together assured cash benefits and milestone rewards across the company’s 5 kg and 10 kg premium Atta packs, which are commonly used in households for daily consumption.
Speaking on the customer loyalty program, Mr. Shubham Garg, Director, Vikram Roller Flour Mills Limited said,
“At Vikram Mills, our customers have always been at the centre of our journey. This program is a simple way for us to acknowledge their continued trust and offer added value with every purchase. We see this as a long-term engagement initiative rather than a short-term offer.”
Under the program, customers earn ₹5 on every purchase of a 5 kg pack and ₹10 on every purchase of a 10 kg pack. These benefits are designed so that regular purchases gradually add up to savings. Alongside this, milestone rewards have been introduced for continued participation.
Registered participants are also part of a monthly lucky draw. Each month, one customer is selected and receives a ₹10,000 shopping voucher as a jackpot reward.
Vikram Mills Rewards Program in a nutshell:
The Vikram Mills Rewards Program offers benefits to the customers on every purchase, while regular customers can enjoy rewards with the Vikram Mills Rewards Program:
Everyday savings: ₹5 on every 5kg pack, ₹10 on every 10kg pack.
Milestone bonus: After 10 purchases, the customers can enjoy ₹50 on the 5 kg packs, ₹100 on the 10 kg packs.
Monthly jackpot draw: Registered customers are part of a monthly draw, where one person receives a ₹10,000 shopping voucher.
The program is meant to make routine purchases more rewarding while keeping the products and supply consistent for the customers.
The initiative also looks at building a closer connection with the consumers in everyday categories such as staples. With this program, Vikram Mills is offering an added benefit on regular purchases, while continuing to maintain consistency in product quality and supply.
Customers can take part in the program by scanning the QR code on specially marked Vikram Mills 5 kg and 10 kg Atta packs. After registering their mobile number they can track their purchases and rewards. Vikram Mills Atta is available at supermarkets, local kirana stores and on online delivery platforms.
