New York, Jan 21 — Viking Revolution, the men’s grooming brand known for their effective formulas, quality ingredients and affordable prices, today expanded into Walmart stores nationwide. Beginning today, consumers can find Viking Revolution’s core products, including Beard Oil, Beard Balm, Beard Wash, Beard Conditioner, Sea Salt Hairspray, Shave Cream, and Solid Cologne, in the Personal Care aisle.
“Following the immense success we’ve seen on Amazon and TikTok Shop, expanding into Walmart is a significant inflection point for Viking Revolution and underscores the level of trust we’ve earned with consumers,” said Victor Mendoza, founder of Viking Revolution. “As the men’s grooming market continues to see explosive growth, we are setting ourselves apart as the go-to beard and hair care brand for the hard working, every day man, with formulas that actually work, at an affordable price point.”
After a successful launch at Sprouts in 2025, this latest retail expansion represents a key milestone in Viking Revolution’s evolution from digital-native to omni-channel brand. This growth is evidenced by the success the brand has seen in online sales since their 2016 inception. With $50 million in revenue in 2025 alone, Viking has sustained nine years of YoY growth as an e-commerce darling with more than 400K 5 star reviews.
With Walmart, Viking signals a new phase of growth for the brand and its omnichannel expansion, unlocking access to new customer audiences with convenient, in-store and online shopping experiences for consumers who prefer to browse and buy in person. The Walmart assortment will also showcase newly designed, retail-optimized packaging that enhances shelf presence and clearly highlights key product benefits in a fast-paced store environment.
“Digitally native brands like Viking Revolution are shaping today’s grooming category, and bringing them into our stores and online allows us to introduce our customers to trusted brands that have already proven to be loved by millions of consumers,” said Jerrit Davis, Vice President of Personal Care Merchandising at Walmart. “Viking Revolution’s strong product assortment and accessible price points, without sacrificing quality, position the brand for success at Walmart, giving shoppers greater access to quality, everyday grooming solutions.”