National, 17th September 2024: When it comes to keeping employees happy, healthy, and ready to take on the fast-paced world of media & entertainment, Viacom18 knows exactly how to up the ante. With a people-first approach, Viacom18 is setting new benchmarks in employee benefits and engagement. From holistic wellness support to quirky, fun-filled perks, the company is all about making sure its workforce feels empowered, motivated, and ready to thrive. And the best part? They’re having fun while doing it!
In an industry-defining move, Viacom18 introduced Perks Against Mundanity—a unique, game-inspired benefits programme that makes discovering perks as exciting as scoring the latest box-office hit! With over 40 perks to choose from, spanning everything from health and wellness to diversity and inclusion, this fun and interactive experience has turned traditional workplace perks into a playful journey for employees.
Gone are the days of boring benefit handbooks—Viacom18’s Perks Against Mundanity is a card game designed to engage its predominantly Gen-Z and Millennial workforce. Employees get to explore their benefits through themed cards representing a wide range of offerings. It’s the perfect mix of fun and functionality, and it resonates with the company’s vibrant culture.
Smita Puranesh, Chief Human Resources Officer and People Head, Viacom18, adds, “At Viacom18, we believe in creating a workplace that mirrors the same energy and creativity we bring to our content and technology. Our benefits are thoughtfully curated to reflect the needs of our diverse workforce, and we’ve made the experience of discovering these perks engaging and fun. By blending creativity with care, we ensure that our employees feel seen, valued, and most importantly, excited to be a part of our journey. An engaged employee naturally becomes a brand ambassador of the organisation, and that’s why our culture goes beyond just work—it’s about thriving together.”
Here’s a taste of what Perks Against Mundanity offers:
Wellness on the House: From in-house doctors and nutritionists to annual health checkups and gym memberships, your health is covered from all angles.
Be You Be Proud: Gender-affirming surgery assistance, ensuring inclusivity and diversity are more than just buzzwords at Viacom18.
Parenting Perks: Whether it’s IVF insurance, adoption assistance, or a “Baby Bootcamp” for new parents, the company supports every step of the parenting journey.
Express Yourself (Permanently): A Tattoo Allowance to encourage individuality and self-expression.
Breakup Brightener: A little something to uplift colleagues going through tough times, showing that empathy is more than just a corporate value.
Hitched & Ditched Work (for a while): Wedding gifts and leave packages to celebrate those big life moments.
Bad Day, Better Vibes: Feeling low? Gift your colleague a chocolate box or join in on a group trek for some fresh air and team spirit. And if that’s not enough, unwind with some in-office Zumba, Pilates, or yoga.
Tailwag Fund: Viacom18 cares about the floofs of employees with offers and discounts for pet care supplies and grooming.
Lord of The Urban Jungle: There’s something for everyone, including our plant parents! Great offer and discounts for our green thumbed employees.
By blending creativity with care, Perks Against Mundanity makes every day at work feel a little more like play. Whether employees are discovering new perks or connecting with colleagues through shared game-themed experiences, Viacom18 is leading the way in creating a workspace where everyone can truly thrive. Viacom18 continues to push the boundaries of employee engagement, with an aim to truly create a space for people and ideas to come to life.
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