Tulsa, Okla., Feb 24 — Venu Holding Corporation (“VENU” or the “Company”) (NYSE American: VENU), owner, operator, and developer of premium entertainment and hospitality destinations, announced today that the structural framework of the stunning 134,000 sqft canopy roof has been installed on the Sunset Amphitheater at Broken Arrow, powered by EIGHT Elite Light Beer. With the primary structure now in place, the 12,500-capacity venue is one step closer to opening its doors for its inaugural concert season targeted for Fall 2026.
“I’m incredibly grateful for the collaboration and support from the City of Broken Arrow and our construction partners at Crossland, BCA Studios, and ME Engineers,” said JW Roth, Founder, Chairman and CEO of VENU. “This milestone reflects the steady progress being made across all aspects of development as we work toward our targeted Fall 2026 opening. Interest from national promoters remains strong, and we’re building meaningful momentum across both our booking pipeline and premium offerings.”
To commemorate the milestone, VENU hosted a media day offering attendees a behind-the-scenes look at construction progress [view recent footage], including tours of the grounds, artist quarters, and the opportunity to step onto the stage that will soon welcome award-winning touring performers. The event brought together VENU leadership, Broken Arrow civic and municipal officials, business leaders, and community members. Remarks were delivered by VENU Chief Operating Officer Vic Sutter, President Will Hodgson, President of Growth and Strategy Terri Liebler, Broken Arrow Mayor Debra Wimpee, and City Manager Michael Spurgeon.
Sunset Amphitheater at Broken Arrow, powered by EIGHT Elite Light Beer, is Oklahoma’s first premium multi-season live entertainment venue. Operating under an open-room model, the venue is designed to provide flexibility to collaborate with multiple national promoters, including Live Nation and other leading industry groups, supporting the development of a diversified, high-caliber event calendar.
The development represents a long-term investment in the Tulsa market and VENU’s disciplined approach to expanding its national portfolio of premium entertainment destinations. The project is projected to generate approximately $4.3 billion in economic impact over its first 20 years of operation through increased tourism, hospitality revenue, and job creation. Featuring multi-season configurations, premium Luxe FireSuites, the members-only Aikman Club, wind mitigation design elements, and a strategic food and beverage partnership with Aramark Sports + Entertainment, the venue is designed to support a premium operating model upon completion.