India, Mar 24: UniVicoustic, the global acoustic solutions brand formed through the strategic partnership between Unitile (India) and Vicoustic (Portugal), announced the appointment of Nataraju Shiva as Head of Business & Strategy. This is a newly created leadership role designed to accelerate the company’s growth across existing and new markets, deepen its relationships with architects and designers, and scale its position as a preferred partner for high-performance acoustic environments worldwide.
UniVicoustic has set an ambitious roadmap for the years ahead. The company is expanding beyond its traditional acoustic panel business into a full-spectrum spatial solutions provider – serving corporate offices, hospitality, healthcare, education, and high-end residential projects with design-led, acoustically engineered products backed by patented technology from Vicoustic’s global R&D. With a presence already spanning over 70 countries and a rapidly growing India operation, the company is now investing in dedicated leadership to bring strategic rigour to this next phase of growth. Nataraju’s appointment is central to that ambition.
Nataraju brings over three decades of experience building and scaling businesses in the built environment and workspace solutions space. He has a proven track record of creating markets from the ground up, establishing robust systems, and building enduring brand credibility in categories that didn’t previously exist at scale in India. Earlier in his career, he played a pivotal role in building organisations such as Wipro Furniture, Wipro Lighting, and Spacewood Office Solutions – working closely with architects, designers, and corporate clients to position these businesses as leaders in design, innovation, and the Indian office solutions market. His work also helped establish benchmarks for sustainability, certification, and intellectual property that shaped the broader industry’s evolution.
At UniVicoustic, Nataraju will be responsible for shaping the company’s strategic direction across business verticals, partnerships, and market expansion. His priorities include building a scalable growth framework that works across geographies, strengthening the company’s specification network with architects, interior designers, and consultants, and ensuring that UniVicoustic’s product and service offerings are benchmarked against the best in the world. He will also work to align the company’s strategy, design, and delivery functions so that innovation, wellbeing, and sustainability are embedded in everything the business takes to market.
Commenting on the appointment, Shabbir Rajkotwala, Managing Director, said: “Nataraju’s experience in building institutions and scaling purpose-driven businesses aligns strongly with UniVicoustic’s long-term vision. As we evolve into a globally recognised partner for innovative, human-focused spaces, his strategic leadership will help us strengthen our foundations while expanding our relevance in markets that matter.”
On joining UniVicoustic, Nataraju Shiva, Head of Business & Strategy said: “The intersection of purpose, people, and possibility is where the future of spaces lives. UniVicoustic is uniquely positioned to build environments that promote wellbeing, elevate workplace productivity, and set a higher standard for sustainability and design excellence. I’m looking forward to working with our teams and partners to create solutions that make a meaningful difference – globally and locally.”
This appointment underlines UniVicoustic’s commitment to building a future-ready organisation that brings together design, wellness, and technology to create thoughtful, high-performance environments. With Nataraju’s leadership, the company is strengthening its ability to move from a product-led business to a solutions-led platform – one that serves the evolving needs of modern workspaces, hospitality, healthcare, and education across India and the world.
