New Delhi, Apr 08: Swiggy, India’s pioneering on-demand convenience platform, today announced a significant intelligence upgrade to its EatRight offering. On the sidelines of World Health Day, Swiggy shared that it has added enhanced ingredient level transparency for ‘No Added Sugar’ and ‘No Maida’ food items, and cooking method transparency for ‘No Fry’ category, making it easier for health-conscious consumers to navigate their dietary preferences.
Recognizing that modern consumers look beyond ‘Sugar-Free’ labels, Swiggy has identified and tagged over 92,000 items based on specific natural and low-calorie sweeteners. By manually analyzing data from the label on the packaging, the platform has mapped close to 30,000 items utilizing natural sweeteners like Dates and Stevia and close to 62,000 items featuring low-calorie sweetened dishes. To easily access these items, there are dedicated entry points that have been enabled for the ‘No Added Sugar’ category allowing users to find sugar-conscious versions of their favorite treats—including Ice Creams, Cakes, Indian Sweets, and Shakes—with just one tap.
Also, Swiggy has identified and tagged approximately 160,000 items as ‘No Fry’ or ‘No Maida.’ These include better-for-you alternatives of traditionally indulgent dishes under the No Fry sub-category, where typically fried items are instead roasted, baked, grilled, or steamed—such as Tandoori kebabs and tikkas, Grilled paneer burgers, and Grilled chicken sandwiches. Swiggy has included cooking method transparency for 30,000 items in ‘No Fry’ category. Also, in ‘No Maida’ sub-category, transparent ingredient mapping for 130,000 dishes including North Indian Meals with Multigrain Roti, Whole Wheat Pasta, and Sandwiches, ensures consumers can avoid Maida with confidence.
Speaking on the enhancement, Deepak Maloo, Vice President – Food Strategy, Customer Experience & New Initiatives, Swiggy, said, “Our goal is to make it easy for consumers to discover and choose from the better-for-you eating options. By leveraging advanced data mapping and deep-diving into ingredient-level data—from the specifications of sweetener in a scoop of ice cream to the cooking method of a kebab—we are giving our users the transparency they need to ensure their wellness goals stay on track, without sacrificing the joy of ordering in.”
Additionally, Swiggy announced a month-long collaboration with clean-label food brand, The Whole Truth (TWT), for the April EatRight Streak. Starting April 6, 2026, this pan-India initiative aims to gamify better-for-you eating by rewarding consistent “EatRight” habits with hampers from The Whole Truth.
The EatRight Streak is designed to encourage users to maintain a streak of ordering EatRight meals through Swiggy’s dedicated EatRight collection. As part of this collaboration, top 100 consumers on the national leaderboard will win a specially curated gift hamper from The Whole Truth every week valued at ₹1200+ each, featuring the brand’s signature clean-label products. This is in addition to the free cash that they will win if they complete all the milestones.
The collaboration builds on the strong momentum of EatRight Streak since its launch in January, delivering significant growth and engagement over the past three months. Key highlights include a 3.4x increase in customers placing 50+ EatRight orders per month compared to January with even one customer from Bangalore placing 100+ EatRight orders in the month of March.
In March alone, customers from over 55 cities participated in EatRight Streaks, with approximately 17K users successfully completing all milestones (12 EatRight Orders per month). Notably, several Tier-2 cities—including Goa, Chandigarh, Ahmedabad, Bhubaneswar, Surat, Kochi, Lucknow, and Guwahati— saw 700,000 customers from these cities participate in the EatRight Streak over the past 3 months. Overall milestone completion customers grew by 10% in March 2026 versus January, led by Bengaluru with around ~4.5k customers completing milestones of 12 EatRight orders in a month, followed by Mumbai with approximately ~3K completions customers.
