March 02: The Derma Co., the active ingredient-led skincare brand from Honasa Consumer Limited, has announced the onboarding of sports icon Sania Mirza as the Brand Ambassador for its Suncare category. Kicking off this dynamic association, the brand has unveiled a high-energy campaign film for its hero product — the 1% Hyaluronic Sunscreen Aqua Gel — built around the powerful theme of attack and defense.
After years of competing under intense sun exposure on global courts, Sania brings unmatched authenticity and credibility to the suncare conversation. Her association marks an exciting new chapter for The Derma Co. as it strengthens its commitment to making high-efficacy, science-backed sun protection a daily essential.
The campaign film draws a compelling parallel between professional tennis strategy and sun protection. Set on a tennis court, Sania explains that winning a match demands both attack and defense, a philosophy she extends to skincare. To win against the sun, she emphasizes the need for the same two-in-one power, positioning The Derma Co. ‘s 1% Hyaluronic Sunscreen Aqua Gel as one solution powered by two superpowers.
Formulated with 6 UV filters for strong defense against sun damage and 1% Hyaluronic Acid to actively combat dryness, the sunscreen delivers “1 sunscreen, 2 superpowers.” By combining high-performance UV protection with lasting hydration, the product reinforces the campaign’s central message, that effective sun care, much like sport, demands both strategy and strength.
Speaking about the association, Sania Mirza said, “Spending years training and competing outdoors has made sun protection absolutely non-negotiable for me. Joining The Derma Co. as the Brand Ambassador for its Suncare category feels like a natural extension of that belief. I love how the film captures the mindset I bring to my game, you prepare, you protect, and you stay consistent. That’s exactly what good skincare is about too.”
Divya Gupta, VP – Marketing, The Derma Co., added, “We are delighted to welcome Sania Mirza as the Brand Ambassador for our Suncare category. Her journey as a world-class athlete who has consistently performed under intense sun exposure makes her a natural and credible voice for this portfolio. At The Derma Co., we believe sun protection should be both high-performance and science-backed. Through this partnership, we aim to strengthen awareness around the importance of daily sunscreen use and reinforce that effective sun care is not optional, but essential.”
The campaign is now live across digital and social platforms, marking the beginning of an exciting new innings for The Derma Co.’s Suncare category with Sania Mirza leading the charge.