Hyderabad, Mar 12: The Body Shop, a British-born ethical beauty brand, has expanded its retail footprint in Telangana with the launch of a new Workshop Store at Hyderabad Lakeshore Mall, bringing together conscious beauty, immersive retail, and culturally rooted storytelling.
A Purpose-Led Retail Experience
Designed as an engaging and interactive space, the new Workshop Store invites consumers to discover The Body Shop’s extensive portfolio across Skincare, Bodycare, Haircare, and Fragrances through hands-on exploration. Staying true to the brand’s philosophy of ethical beauty, the store reflects a balance of sensorial product experiences and values-driven storytelling.
The highlight of the launch is the renewed focus on the iconic Dewberry range, a cult favourite celebrated for its fresh, fruity fragrance and nostalgic appeal. Loved across generations, Dewberry represents The Body Shop’s heritage of joyful, sensorial products created with a commitment to cruelty-free and responsible beauty.
Local Inspiration, Global Values
A striking hand-painted mural anchors the store experience; reimagining The Body Shop’s values through the lens of Hyderabad’s Cheriyal folk art, a traditional Telangana storytelling art form rooted in community, ethics, and lived wisdom. At its centre stands a Cheriyal woman holding a mirror symbolising self-reflection, self-worth, and conscious beauty, echoing the beliefs championed by Anita Roddick.
A flourishing tree, bearing The Body Shop’s products as fruits, represents nature as the source of care, nourishment, and responsible beauty. Together, the mural celebrates beauty that is ethical, empowering, and deeply connected to people and the planet.
Speaking on the launch, Vishal Chaturvedi, Chief Revenue Officer, The Body Shop, said:
“Hyderabad is an important market for us, and the opening of our new Workshop Store reflects our commitment to creating brand experiences that are locally rooted and culturally meaningful. The Cheriyal-inspired mural is a deliberate expression of our intent to connect with our customers through familiar art forms and stories, while the return of the iconic Dewberry range brings a sense of nostalgia and joy. Together, the store brings ethical beauty, cultural storytelling, and immersive retail to life in a way that truly resonates with our community.”
The new Workshop Store reinforces The Body Shop’s belief that beauty can be a force for good, rooted in community, inspired by culture, and driven by purpose.
