New Delhi, Mar 24: The Body Shop, a British-born ethical beauty brand, has expanded its retail footprint in the capital with the launch of a new Workshop Store at DLF Mid Town Plaza, Moti Nagar, bringing together conscious beauty, immersive retail, and culturally rooted storytelling.
Designed as an engaging and interactive space, the new Workshop Store invites consumers to discover The Body Shop’s extensive portfolio across skincare, bodycare, and fragrances through hands-on exploration. Staying true to the brand’s philosophy of ethical beauty, the store reflects a balance of sensorial product experiences and values-driven storytelling.
The highlight of the launch is the renewed focus on the iconic Dewberry range, a cult favourite celebrated for its fresh, fruity fragrance and nostalgic appeal. Loved across generations, Dewberry represents The Body Shop’s heritage of joyful, sensorial products created with a commitment to cruelty-free and responsible beauty.
Speaking on the launch, Vishal Chaturvedi, Group Chief Revenue Officer, Quest Retail, The Body Shop, said, “Delhi is a key market for us, and the opening of our new Workshop Store at DLF Mid Town Plaza reflects our commitment to creating brand experiences that resonate with the communities we serve. The mural draws inspiration from the everyday vibrancy of West Delhi, its people, culture, and shared moments, while highlighting our philosophy of naturally inspired beauty. Alongside this, the Dewberry range continues to bring nostalgia and joy to consumers, making the store a space where culture, community, and ethical beauty come together.”
The new Workshop Store reinforces The Body Shop’s belief that beauty can be a force for good, rooted in community, inspired by culture, and driven by purpose.
