Hyderabad; 31 July 2024: – Tasva, the Indian menswear brand by Aditya Birla Fashion and Retail Ltd. and celebrated designer Tarun Tahiliani, proudly announces the grand opening of two new stores in Hyderabad, located in AS Rao Nagar and Himayat Nagar. This significant event underscores the brand’s unwavering commitment to providing incomparable fashion and lifestyle choices to its discerning customers.
Strategically located in AS Rao Nagar and Himayat Nagar, these new stores are designed to cater to the sophisticated tastes of the city and its surrounding regions. Featuring a diverse array of meticulously curated wedding and occasion wear, the stores offer a fresh perspective that seamlessly blends comfort with sophistication.
Reflecting on the unveiling of the new store , Tarun Tahiliani, the Chief Design Officer,- said, “Tasva has been a long-held dream of mine, made possible by Aditya Birla Fashion and Retail. The name itself represents the finest version of oneself, which we have worked hard to accomplish through the brand. For the longest time, I’ve heard that ethnic wear is uncomfortable, and Tasva is an attempt to rectify that. We have designed garments that provide our consumer, the Indian Man, with a fabulously made, internationally inspired collection.”
Commenting on the launch, Ashish Mukul, Brand Head, Tasva, remarked, “Tasva has significantly built a strong customer connection with its best-in-class product offering and unique store experience for men’s ethnic wear. With a complete product offering across Indian occasions, wedding wear apparel and accessories for men, we believe a strong market like Hyderabad offers tremendous potential for us to take this brand to many more shoppers.”
The opening of these new locations marks a pivotal moment in Tasva’s growth, highlighting its dedication to offering unparalleled fashion and lifestyle products. The AS Rao Nagar store spans an impressive 4,780 sq. ft., while the Himayat Nagar store covers 4,823 sq. ft. Both locations showcase an extensive range of kurtas, bundis, sherwanis, bandhgalas, achkans, churidars, aligarhis, as well as accessories including safas, brooches, pocket squares, shawls, stoles, mojaris, and more. The elegant store ambience perfectly complements the exceptional collection. Tasva’s team of knowledgeable stylists is dedicated to understanding each customer’s unique preferences, ensuring personalized assistance at every step. The latest addition of dinner jackets embodies a seamless fusion of sleek lines, asymmetrical cuts, and avant-garde embellishments.
Each garment reflects Tarun Tahiliani’s signature style, meticulously crafted with unparalleled attention to detail to achieve the perfect Tasva fit. Tasva proudly utilizes a selection of fabrics such as silk, banarasi brocade, velvet, and cotton, celebrating the rich heritage of Indian textiles. Traditional embroidery techniques including zardozi, aari, chikankari, and gota work are intricately woven throughout the collection, marrying the elegance of Indian craftsmanship with contemporary silhouettes for the global Indian.
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