Bellevue, Wash., Jan 08 — The Un-carrier is flipping the wireless equation once again. As families head into the new year looking for smarter ways to save, T-Mobile (NASDAQ: TMUS) today unveiled Better Value, a brand-new family plan that gives new and long-term customers, including small businesses, the best of T-Mobile’s benefits — like streaming on Us, unlimited data abroad and satellite connectivity — at a special new year price.
Available Jan. 14, Better Value delivers everything families expect from a premium wireless plan: America’s Best Network, top-tier benefits and built-in extras without the premium price tag. It starts at just $140 a month for three lines with AutoPay, meaning families get the best benefits in wireless for just $46 per line, plus taxes and fees, making it the Un-carrier’s best value family plan.
Better Value is designed to deliver real savings families can feel right away and keep over time. Families can save over $1,000 compared to similar plans from AT&T and Verizon, by getting built-in benefits the other guys leave out, like streaming and satellite connectivity, while existing T-Mobile customers upgrading their family plan with three or more lines from Essentials can save over $50 a month on included benefits like entertainment, satellite and premium scam protection. And unlike short-term deals that quietly disappear, these savings are built to last — because wireless is a long-term commitment, especially for families. That’s why Better Value comes with a five-year price guarantee on talk, text and data, so families can count on the price they sign up for — not just this year, but for years to come.
“Families are looking for ways to save and get more value from the services they rely on every day, especially wireless,” said Mike Katz, Chief Business and Product Officer at T-Mobile. “While AT&T and Verizon keep asking people to pay more for less, we’re doing the opposite. We’re going beyond one-time phone deals and giving families over $1,000 in savings not just this year — but in the years to come — compared to AT&T and Verizon, with our best, most benefit-packed plan that’s backed by a five-year price guarantee and the reliability of America’s Best Network.”