As Canada’s leading better-for-you QSR, Subway’s partnership with the Toronto Blue Jays highlights a strong link between their target audiences. Both brands attract passionate sports fans who seek affordable, nutritious meals and lead active, on-the-go lifestyles—resonating with the Blue Jays’ nationwide fan base.
This national partnership will feature integrated Toronto Blue Jays assets, including in-stadium signage at Rogers Centre, broadcast-visible placements, in-game features, Bluejays.com presence, digital integrations and social content from both organizations, as well as in-restaurant presence and contesting.
Courtney Hindorff, Managing Director, Subway Canada, states: “Toronto Blue Jays fans and Subway guests share a passion for staying active and enjoying great food on the go. With our coast-to-coast restaurant network, we’re excited to connect with fans nationwide and become a part of their game-day experience with friends and family.”
Mark Ditmars, Vice President of Partnerships, Toronto Blue Jays, said the agreement reflects the team’s commitment to partnering with brands that serve Canadians nationally: “The Toronto Blue Jays reach fans across the country. We welcome Subway Canada as a national partner and look forward to providing additional value for fans throughout the season.”