MINNEAPOLIS, March 23 — Sleep Number Corporation (Nasdaq: SNBR) today announced that its redesigned mattress portfolio is now available for purchase nationwide in Sleep Number® stores and at SleepNumber.com. The launch follows strong early demand for ComfortMode™, the first bed introduced as part of the company’s largest product reset in almost a decade. Sleep Number also introduced an improved, simplified web experience designed to help customers more easily explore the portfolio and find the right bed for their needs. Together with new brand creative launching soon, the company has shifted its approach to better connect with today’s consumer and drive stronger engagement and ROI.
The new product line, which includes five new beds, offers superior comfort, personalized adjustability, temperature benefits and value, and is designed to deliver a luxury experience at a more approachable price point. The redesigned portfolio features three distinct Collections: ComfortMode™, ComfortNext™ and Climate™ with a total of seven beds. By streamlining the lineup from 12 to seven beds, Sleep Number is making it easier for customers to find the right fit for their needs today, while ensuring each bed can adapt as those needs change over time. Two of the new beds also introduce Sleep Number’s first Tri‑Brid™ design, combining micro coils, foam and air for long-lasting support night after night for additional shoulder, knee, hip and lower back relief.
The first of the new beds, ComfortMode, was launched in January, supported by an all-new brand campaign, which is performing above category and brand benchmarks and continues to strengthen with time in the market. Looking ahead, new brand creative launching in April will further spotlight Sleep Number’s unique value proposition of comfort that adapts as needs change.
“We’re encouraged by the extraordinary response to ComfortMode, from sales performance to positive customer feedback in stores, which underscores what customers value in sleep products right now,” said Linda Findley, Sleep Number’s President and CEO. “Customers are responding to better comfort, thoughtful materials and personalized adjustability, delivered at a compelling value. This early success gives us confidence that our full portfolio, with a more simplified and focused product lineup, will further fuel our turnaround plan.”
To further support customers as they shop the redesigned portfolio, Sleep Number is enhancing how the lineup comes to life online and through its brand experience. Today, Sleep Number introduced an improved, simplified web experience designed to help customers find the right bed for their needs. The experience simplifies the shopping and buying journey, including new ways to explore the unique comfort materials and benefits of the full bed lineup, making it easier than ever for customers to find the right bed for their life. Because more than 80 percent of all website visitors shop from their mobile device, the new experience was designed with a mobile‑ and AI‑first mindset to better meet their needs.
In addition to the new mattresses, Sleep Number’s refreshed base portfolio is also available today featuring an all-new Foundation and an updated look and feel for the popular FlexFit 3® smart adjustable base.
“We brought this portfolio to market in just 10 months with a clear focus on improving both the product and the performance of the business,” said Melissa Barra, Sleep Number’s Chief Product and Enterprise Strategy Officer. “We’re already seeing strong demand and consistent sales performance for ComfortMode, in addition to gains in comfort, value and overall brand perception, all of which indicate that this strategy is resonating with consumers. The complete portfolio delivers an even more compelling value proposition, with additional comfort and temperature benefits. Just as important, the new portfolio makes further progress on our cost structure to support sustainable margin improvement.”
The full mattress and base lineup is now available at Sleep Number stores nationwide and at SleepNumber.com. All Sleep Number mattresses include a 100-night trial and a 10-year limited warranty.
