Shoppers Stop partners with Single.id to make the Shoppers Stop First Citizen Club more rewarding

New Delhi: Aug 7, 2024 – Shoppers Stop, India’s premium fashion, beauty, and gifting omnichannel destination, always aims to bring a refreshed, enriching, and unparalleled shopping experience to its customers. With 114 department stores across India, and a robust online presence, Shoppers Stop continues to redefine retail excellence by offering 500+ brands 120k+ styles, and a plethora of services such as Personal Shopper, beauty makeovers, and many more. Whether one is looking for the latest trends in fashion, accessories, beauty products, or home essentials, Shoppers Stop promises a curated trendy selection that caters to every style and occasion.

Single. id, the world’s first cross-reward-program-identifier, has further cemented its position as India’s most critical rewards infrastructure provider by consolidating its relationship with Shoppers Stop. As part of this new collaboration, Shoppers Stop launches a brand-new app powered by Single. id, aimed at significantly enhancing the consumer reward experience for millions of its customers.

By integrating the Single. id technology into its new app, Shoppers Stop aims to bring unparalleled convenience and value to its 10 million+ First Citizen Club Members. Customers using the new Shoppers Stop First Citizen Club rewards app will seamlessly acquire vINR rewards at Shoppers Stop and an impressive network of partner brands such as McDonald’s, Pizza Hut, Mad over Donuts, Truefitt & Hill, Himalaya, Unicorn, and many more outside the Shoppers Stop ecosystem, whenever they use a linked credit or debit card to pay. With high-security features, users simply can add the card and collect rewards forever. As we approach the festive season, now users can avail of unlimited rewards up to INR 2,00,000 per year. Each vINR provides INR 1 off of any future purchase in Shopper Stop.

“Customer centricity and elevation the shopping experience for our shoppers is a priority for us at Shoppers Stop. We have always strived to serve our customers in the best possible manner and delivering customer delight. With a strong loyalty program that houses 10 Million First Citizen Club members, we consistently look for opportunities to make their shopping more rewarding. This association will help us elevate the rewards system, wherein customers can now see the benefit of the program, outside the Shoppers Stop ecosystem also. This enhances customers’ real value every time they shop with us. Moreover, this will enhance the overall experience that we provide to our First Citizen Club members.” said Mr. Kavindra Mishra, Customer Care Associate, Managing Director, and CEO, of Shoppers Stop.

“This partnership takes our collaboration with Shoppers Stop to the next level. With the integration of seamless card-linked offers in Shoppers Stop, First Citizen Club rewards customers who will enjoy the easiest retail savings experience in India. Shoppers Stop has always been synonymous with quality and a superior shopping experience. Their new app is secured by Single. id, will enable millions of loyal Shoppers Stop customers to transform the way they save money every day,” said Bish Smeir, Global CEO of Enigmatic Smile.

Single. id offers a streamlined solution for managing multiple reward programs by consolidating customer identities, marketing consents, and reward balances across all connected programs. This integration allows customers to access their reward balances universally, eliminating the risk of expiring points and simplifying the process of tracking accrued value. By linking customer profiles to

their existing credit and debit cards, Single. id automates the reward collection process, enabling customers to effortlessly earn rewards simply by making payments with their cards.

“Enigmatic Smile is thrilled to expand its portfolio of participating reward programs with a brand like Shoppers Stop. We are excited to see this collaboration benefitting our entire rewards universe. This initiative underscores our commitment to transforming the shopping landscape through innovative digital solutions,” said Chandra Bhushan, India Country Head, of Enigmatic Smile.