Myntra has been named Best Fashion & Lifestyle App at the Sensor Tower APAC Awards 2025, underscoring its growing prominence in global digital fashion, beauty and lifestyle commerce. According to the official citation, the award recognises Myntra’s leadership in global apparel app downloads, its consistent growth trajectory, and its ability to deliver a seamless, discovery-led fashion and lifestyle experience.
“Myntra stands at the forefront of digital fashion commerce, ranking #1 globally in apparel app downloads for three consecutive years (2023-2025), according to Sensor Tower research data. Far outpacing competitors with nearly 20% annual growth in downloads, it has emerged as a leading platform powering Fashion & Beauty discovery and shopping, engaging over 80 million monthly active users via its app.” according to Sensor Tower
Sensor Tower, an app intelligence and market analytics firm, tracks app performance across downloads, revenue, and engagement. Its APAC Awards identify category leaders based on market share, growth trends, and user activity across the region.
Sensor Tower, a global digital intelligence firm, analyses mobile app performance across downloads, revenue, engagement, and advanced behavioural signals such as metro usage and app overlap. Its APAC Awards identify category leaders based on market share, growth trends and user activity across the region.
The 2025 edition comes at a time when global in-app consumer spending reached $167 billion, underscoring the expanding role of mobile platforms across commerce and services.
Myntra’s recognition reflects the growing scale of India-origin consumer platforms in the fashion and lifestyle segment. In a market that is highly dominated by a new generation of digitally native and trend-first consumers, the e-commerce company has expanded its portfolio of domestic and international brands while strengthening its focus on content-led commerce, personalisation, creator-led formats, speed-led experience, and AI-driven discovery.
As discovery and engagement become central to digital commerce, platforms like Myntra are increasingly shaping how fashion and beauty are discovered and purchased in an intuitive and personalised way.
