New Delhi, Feb 11: ScoreMe, the Indian fintech company specializing in AI-driven credit analytics and digital lending for banks and NBFCs, has announced a comprehensive brand refresh designed to reinforce its visibility, familiarity, and recall among customers. With a strong foothold in the competitive market, ScoreMe continues to evolve by aligning its identity with the values of innovation, reliability, and user-centricity.
The refreshed brand identity is a strategic move aimed at enhancing ScoreMe’s position in the customer consideration set. By strengthening visibility, the company aims to ensure stronger recall and deeper engagement with its audience. The new identity integrates three core elements—Aesthetics, User Centricity, and Brand Values—into a design that feels familiar yet excitingly new, reflecting ScoreMe’s forward-looking approach.
“This rebranding initiative is more than a visual update; it is a reaffirmation of ScoreMe’s mission to deliver innovative solutions with clarity and confidence. By combining aesthetics with meaning, the new identity ensures that ScoreMe stands out in a crowded marketplace while staying true to its values,” said Shashank Sharma, Co-founder & Director, ScoreMe Solutions.
“As ScoreMe continues to grow, this brand refresh marks a significant milestone in its journey toward becoming a more recognizable and impactful player in the industry. The new logo, colours, and typography collectively embody the company’s vision of stability, innovation, and trust.” Sharma added.
At the heart of this transformation lies the new logo. Represented by the letter “S,” the symbol embodies the essence of ScoreMe. The upper extension of the “S” signifies forward thinking and innovation, while the bold blue typography conveys stability and a solid foundation. A touch of orange adds vibrancy, symbolizing dynamism and futuristic thinking. Together, these elements create a logo that is both modern and meaningful.
The chosen typeface, Raleway, further enhances the brand’s refined yet contemporary look. Known for its geometric elegance, the font balances professionalism with youthful energy. The mix of upper- and lower-case letters reflects ScoreMe’s experience and expertise while projecting a fresh personality that embraces new ideas.
Colour plays a pivotal role in the refreshed identity. The palette has been carefully selected to communicate distinct values:
- Orange signifies positivity, enthusiasm, and security.
- Navy Blue represents stability, reliability, and expertise.
- Light Blue reflects wisdom, professionalism, and clarity.
The brand name, displayed in deep navy blue, reinforces trust and dependability—qualities that remain at the core of ScoreMe’s ethos.