New Delhi, Mar 24: SaveIN, a fast-growing fintech platform enabling consumers to pay for services through easy EMIs, has announced its strategic expansion beyond healthcare into multiple high-demand categories including travel, furniture, lifestyle, home improvement, insurance premium financing, and consumer durables. The move aims to make premium products and services more accessible and affordable for aspirational Indian consumers.
Since its launch in 2022, SaveIN has focused on improving access to private healthcare by offering simple, transparent financing solutions. Over the years, the platform has built a robust network of over 7,500 healthcare partners and served more than 800,000 customers across India. Currently, SaveIN facilitates annual disbursements exceeding ₹600 crore.
With its latest expansion, the company is tapping into a broader market opportunity estimated at over $50 billion. SaveIN’s model enables customers to access premium offerings across sectors without large upfront payments, instead opting for flexible EMI-based financing at the point of purchase.
SaveIN collaborates with leading financial institutions including HDFC Bank, ICICI Bank, and IDFC First Bank, along with multiple NBFCs. The platform also supports over 15 credit cards, offering a seamless, paperless, and transparent 3-in-1 financing solution.
Commenting on the expansion, Jitin Bhasin, Founder & CEO of SaveIN, said,
“We started in 2022 with a mission to make private healthcare more accessible and affordable. Through our interactions with over 8 lakh customers and merchants, we identified a strong need for similar financing solutions across other sectors. Our goal is to simplify access to premium products and services through easy EMIs, without the burden of large upfront payments.”
The company has also introduced an online checkout module designed to integrate with major brands and payment gateways. In addition, SaveIN is developing a consumer-facing mobile app and marketplace that will allow users to discover and finance services across categories more conveniently.
At the core of SaveIN’s offering is its unique 3-in-1 financing architecture, which connects three key customer segments: pre-approved bank customers, credit card holders, and individuals seeking new credit lines through its lending partners. The platform primarily targets the premium segment, with average transaction sizes ranging from ₹40,000 to ₹50,000, and extending up to ₹10 lakh.
Unlike traditional Buy Now, Pay Later (BNPL) models, SaveIN focuses on higher-value transactions, enabling better conversion rates for merchants while promoting responsible consumption among users.
“India’s evolving consumer landscape reflects a growing aspiration for quality and convenience. SaveIN aims to become the preferred platform for enabling responsible and informed purchases through flexible financing solutions,” added Bhasin.
As part of its expansion strategy, SaveIN has already onboarded leading brands such as SOTC, Cashify, Royal Oak, and EMotorad across new categories.
With this expansion, SaveIN is poised to redefine how Indian consumers finance important life purchases while continuing to strengthen its presence in the healthcare sector. The company is targeting significant growth and aims to triple its topline in the coming year.
