Mar 9: Samsung Electronics announced that it ranks as the world’s leading TV brand for the 20th consecutive year, marking two decades as a global leader in the television industry.
Samsung has held the leading position in the global TV market since 2006, and according to market research firm Omdia, the company recorded a 29.1% share of the global TV market in 2025. This achievement reinforces Samsung’s leadership across premium, ultra-large, and next-generation display technologies.
Samsung also led the premium segment priced above $2,500, securing a 54.3% market share, driven by Neo QLED, OLED, and lifestyle TVs. The company maintained its strong presence in the segment above $1,500, holding a 52.2% market share.
“When consumers choose a TV, they’re choosing a brand they can trust for years to come,” said SW Yong, President and Head of the Visual Display (VD) Business at Samsung Electronics. “Our 20-year leadership in the global TV market reflects that trust — built on decades of engineering excellence and premium innovation.”
20 Years of Industry-Defining Innovation
Since first reaching the top position in 2006 with its design-led Bordeaux TV, Samsung has consistently introduced innovations that reshaped the television industry:
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2009: Samsung accelerated the global shift to LED TVs, setting new standards for slimmer and more energy-efficient displays.
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2011: The introduction of Smart TVs transformed televisions into connected entertainment platforms.
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2015: The Serif reimagined how TVs integrate into living spaces by positioning the screen as a design statement in the home.
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2017: Samsung launched The Frame, pioneering the Art TV category by turning televisions into customizable digital art displays.
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2017: The company also introduced QLED TVs powered by quantum dot technology, setting new benchmarks in premium picture quality.
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2018: 8K TVs delivered over 33 million pixels, four times the resolution of 4K.
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2020: Samsung introduced MICRO LED technology, advancing self-emissive display innovation with superior brightness, contrast, and color accuracy in ultra-large screens.
Through continuous advancements in picture quality, smart functionality, and display innovation, Samsung has played a defining role in shaping today’s premium television standards.
Strengthening Leadership in Premium and Next-Generation TVs
Building on its legacy of innovation, Samsung continues to evolve its premium TV portfolio with expanded Micro RGB models, advancing next-generation display technologies and reinforcing its leadership in high-performance screens.
The company is also strengthening its OLED and Neo QLED lineups, delivering enhanced picture quality, ultra-large screen options, and differentiated display performance. Additionally, Samsung is expanding its Mini LED offerings, bringing improved brightness, contrast, and precision control to a wider range of screen sizes and price points.
At the same time, the company continues to invest in AI-powered TVs, integrating advanced processors and intelligent features that optimize picture, sound, and personalization in real time.
With two decades of global leadership, Samsung Electronics remains one of the most trusted and recognized TV brands worldwide, offering industry-leading technology across multiple price tiers, screen sizes, and display innovations.
