New York, March 2 — ReBound, part of Reconomy, today announced a partnership with Reflex, which will unlock retailers’ and brands’ ability to optimize the value, control, and circularity of surplus shopper returns.
Traditionally, there has been limited options for returned products that have been inspected and graded but can no longer be resold through original channels. This has included taking inventory back into already constrained supply chains or allowing it to flow into opaque liquidation channels, bulk pallet sales, or uncontrolled online marketplaces – options that can put brand equity and pricing integrity at risk.
Working together in North America, ReBound and Reflex will create bespoke secondary distribution plans tailored to each customer’s product condition, brand positioning, and channel requirements. Rather than defaulting to bulk liquidation, surplus returns can be routed through controlled, brand-approved resale channels, including discount and off-price retail, structured auctions, and warehouse sales where appropriate.
The partnership enables ReBound customers to access Reflex’s global distribution network, while allowing brands within Reflex’s portfolio to benefit from ReBound’s recommerce infrastructure – delivering greater transparency, optionality, and value recovery across the returns lifecycle.
“When returns can no longer be resold through original channels, they can quickly become both an operational and financial burden for retailers and brands,” said Jim Kapper, Head of Sales Americas at ReBound. “Partnering with Reflex creates a new opportunity to manage surplus returns more strategically – removing excess inventory efficiently while maximizing product value and lifecycle.
“The solution includes distribution and prepayment for surplus stock, improving cash flow and eliminating the additional costs associated with managing returned inventory. Circularity is embedded throughout the process to ensure redistribution strategies support businesses’ sustainability goals.”
Travis Smith, co-founder and CEO of Reflex Sales Group adds, “Returns don’t have to mean loss of control or revenue. Through this partnership with ReBound, we’re giving brands a smarter path forward – one that combines disciplined recommerce with intentional, brand-aligned distribution. By pairing ReBound’s returns expertise with our global network, brands can recover value from returned inventory without compromising where or how their products are resold, and continue to focus on their inline business.”