NEWARK, N.J., March 30 — PGIM, the $1.5 trillion global asset management business of Prudential Financial, Inc. (NYSE: PRU), has launched its latest brand campaign, “Keep Asking,” grounded in a simple belief: The market rewards those who are willing to question assumptions, challenge convention and reach conviction that stands up to scrutiny.
The Keep Asking campaign celebrates curiosity as a catalyst for better outcomes, featuring a distinctive visual approach using Claymation-inspired animation across print, digital and video advertisements.
The campaign, created in partnership with creative agency McCann, will roll out across markets in the U.S., U.K., Germany, Switzerland, Japan, Hong Kong and Singapore through a mix of digital, video and premium media placements.
“Every asset manager talks about conviction and outcomes — but very few talk about what it takes to get there,” said Ken Poliziani, chief marketing officer at PGIM. “‘Keep Asking’ is about the work that happens before the recommendation — the probing, the challenging, the courage to ask the hard questions. That’s what our clients expect, and we invite others to join us.”
