Panasonic forays in to B2C solar segment with the launch of Residential Solar Kits

Mumbai, 1st November 2023: Panasonic Life Solutions India – one of the largest manufacturers of electrical construction materials (ECM) in the country, and with a strong base in the B2B solar energy segment, steps into the renewable’s consumer market with, the launch of its new residential solar kits in the cities of Pune and Nashik. Sustainability forms a key pillar of Panasonic’s corporate philosophy & with this launch the company aims to penetrate the residential market to enable the faster adoption of solar.

Over the last few years, the world has been shifting to renewable energy to secure guaranteed access to energy as well as mitigate the effects of the climate change. With increasing ease to adopt and favorable government policies the solar energy sector is booming in India.

Despite the challenges faced by the residential sector, there are great opportunities for growth with the introduction of new, reliable, and high-quality products.

Panasonic’s residential solar kit, introduced under the trusted brand name “Anchor,” is a fantastic solution that fills the gap by providing top-of-the-line products with Panasonic’s assurance, along with easy installation and minimal maintenance.

Panasonic’s solar residential kits have been thoroughly engineered, rigorously tested to suit high quality conscious consumer’s demand and offers maximum savings on the electricity bills. Ultimately with a single point of responsibility it provides complete peace of mind to the consumers.

Speaking on the launch, Mr. Yoshiyuki Kato, Managing Director at Panasonic Life Solutions India, expresses, “As a result of its leadership position in the Electrical Construction Material (ECM) industry, Panasonic provides high-quality products to the B2C market and has a robust pan-India distribution network. Panasonic’s solar home kits provide cutting-edge technology, consistent performance and are designed with a customer-focused approach. In the area of renewable energy, Panasonic will continue to lead the way by promoting products that help consumers transition to a sustainable way of life.”

The solar kit provides a convenient and simple solution with assured service support. With the added benefit of being easy to install and maintain, the kit comes with the mobile app-based energy monitoring system.

Additionally, the robust business model has roped in certified system integrators for top-notch installations. To ensure customer satisfaction, Panasonic also offers warranty-based and prompt after-sales service which is crucial in this segment.

Further, solar modules & inverters in the kits are not only BIS & IEC certified but also compliant with Panasonic’s Corporate Safety standards (PCSS) which gives complete immunity against fire and safety hazards equating to Peace of Mind for consumer. With the launch of the residential solar kits, Panasonic will aim to close the accessibility gap and enable faster adoption of solar energy.

Elaborating on the launch, Mr. Amit Barve, Business Unit Head of Solar at Panasonic, said, “Panasonic has focused on the Indian B2B market, offering comprehensive solutions ranging from analysing the viability of solar energy adoption to completing design, engineering, supply, installation, and even operation and maintenance for commercial and industrial customers (C&I). It has completed more than 50 projects totaling more than 100 MWp of roof, ground mount, and Agro-voltaic solar installations. We have accumulated significant consumer data over the years about the need for an end-to-end branded solar solution in the residential arena; our goal is to be the trusted partner throughout the consumer’s solar journey with the solar residential kits.”

To provide further fillip for the faster adoption of the solar energy, Panasonic has partnered with the leading banks and NBFCs to offer easy finance options for customers interested in solar energy. Installing solar has numerous benefits for businesses, including cost savings and environmental advantages. Panasonic is now expanding into the B2C market and aims to reach consumers across India by 2025.