Olio Pizza Partners with MTV Hustle for ‘Olio X MTV Hustle Box’ Launch

3rd December 2024 – Olio Pizza, from the house of Curefoods, has launched a limited edition ‘Olio x Hustle Box’ in partnership with MTV Hustle 4 Hip Hop Don’t Stop to match the dynamic energy of MTV Hustle, India’s first hip-hop reality program. Combined with the robust flavors of Olio Pizza, the ‘Olio x Hustle Box’ will provide fans with a distinctive, culturally influenced experience.

The ‘Olio x Hustle Box’ offers unique pizzas made with high-quality ingredients and has been carefully chosen to embody hip-hop culture. Launched at the beginning of the month, this limited special edition offering aims to satisfy a variety of palates while upholding Olio’s dedication to quality and freshness. The Box perfectly embodies the dynamic essence of MTV Hustle 4 this season, fusing entertainment, and cuisine in every bite.

Ankit Nagori, Founder, Curefoods, expressed his enthusiasm, saying, “We are excited to collaborate with MTV Hustle to provide our customers with something very special. Every slice of the Olio x Hustle Box is a celebration of creativity and culture, making it more than just pizza. We are excited to see fans enjoying the exclusive experience this month.”

Anshul Ailawadi, Head – Youth, Music, and English Entertainment, adding to the excitement, said, “Food has always been an important part of Indian youth culture. Across the country, food trends are exploding, and our partnership with Olio Pizza perfectly blends food and lifestyle to bring the MTV Hustle 4: Hip-Hop Don’t Stop experience to life. The limited-edition Olio x Hustle Box delivers gourmet creations with a dash of hip-hop, letting fans dig into delicious pizzas while savoring the show on JioCinema and MTV – making for a delicious meal combo!”

Curefoods’ dedication to providing exceptional food experiences is apparent by this launch. By incorporating this cultural spirit into a unique pizza experience, the ‘Olio x Hustle Box’ is making it a celebration of taste and creativity in every slice. Fans can grab the ‘Olio x Hustle Box’ at their nearest Olio Pizza outlet or order them on Zomato or Swiggy.