Bengaluru, Mar 02: Ola Electric today announced the launch of Ola Insiders, an exclusive community program for its existing customer base of over one million riders across India. The initiative is designed to reward loyal customers by offering structured ownership benefits including vehicle upgrades, add-ons, and referral rewards.
The Ola Insiders program offers three core benefits:
Upgrade:
Gen 1 and Gen 2 customers can upgrade their existing scooters and receive benefits of up to ₹50,000 on the latest Gen 3 S1 portfolio and Roadster motorcycles, including the 4680 Bharat Cell variants.
Add-on:
Existing Ola customers can unlock benefits of up to ₹20,000 (including cashback and MoveOS upgrades) when adding another Ola vehicle under the same registered name.
Referrals:
Customers can avail referral benefits and earn up to ₹5,000 in Ola credits upon successful delivery. The referred buyer will also receive a ₹1,000 cashback.
An Ola Electric spokesperson said,
“With over a million riders, our community remains central to our journey. With the launch of Ola Insiders, we are introducing a structured ownership program built around our riders that supports seamless vehicle upgrades, enables multi-Ola households, and makes it easier for our community to bring more people into electric mobility.”
Ola Electric currently offers an expansive portfolio of Gen 3 S1 scooters and Roadster X motorcycles. The premium S1 Gen 3 portfolio includes S1 Pro+ in 5.2kWh and 4kWh configurations, and S1 Pro in 4kWh and 3kWh configurations. The company’s mass-market offerings include Gen 3 S1 X+ (4kWh), and Gen 3 S1 X in 2kWh, 3kWh, and 4kWh configurations.
The Roadster motorcycle portfolio comprises Roadster X+ in 4.5kWh and 9.1kWh configurations, as well as Roadster X available in 2.5kWh, 3.5kWh, and 4.5kWh options.
With the launch of Ola Insiders, Ola Electric aims to further strengthen its customer ecosystem and accelerate the adoption of electric mobility across the country.