Camarillo, Calif., Feb 23 — Newton Golf Company (NASDAQ: NWTG), a technology-forward golf equipment innovator applying physics-driven engineering to golf performance, has entered into an exclusive distribution agreement with VC Inc. (VOICE CADDIE), a leading provider of golf rangefinders and GPS devices based in the Republic of Korea, for wholesale and retail distribution in South Korea.
“Newton Golf’s science-based shaft engineering, designed to enhance golfer performance, closely aligns with VOICE CADDIE’s spirit of innovation,” said Juno Kim, CEO and President of VOICE CADDIE. “With our deep understanding of the Korean golf market and the brand credibility we have built, we are confident in our ability to effectively introduce Newton’s advanced technologies to golfers in Korea.”
VOICE CADDIE brings unmatched scale and credibility to the partnership, having been consistently ranked as South Korea’s leading golf technology and rangefinder brand. The company operates the country’s largest database of real-world round and shot data, analyzing a reported more than 2.8 million scorecards from hundreds of thousands of golfers in 2015. Its distance measurement products have held the top market position for seven consecutive years as of late 2024, according to Maeil Business Newspaper, and the company’s global standing was further reinforced when it was named the Official Rangefinder of the LPGA Tour in 2021.
VOICE CADDIE will be responsible for the promotion, marketing, and sale of Newton Golf products throughout the country. The partnership establishes a strategic platform to expand Newton Golf’s brand presence and accelerate commercial growth in one of the world’s most sophisticated and performance driven golf markets.
South Korea represents a significant global golf market with a strong culture of premium equipment adoption, advanced club fitting, and technology led performance optimization. It is renowned for having one of the highest per-golfer equipment spend rates in the world, reflecting the market’s strong demand for premium golf technology and innovation. Korea has been reported as the world’s third-largest golf market, with the total golf equipment manufacturing market anticipated to grow at a CAGR of 4.5% to $15.2 billion by 2033, according to Verified Market Reports.
Through this distribution partnership, Newton Golf expects to broaden access to its physics engineered product portfolio, including its Motion™ and Fast Motion™ driver shafts, while maintaining brand integrity and pricing discipline.
“South Korea is a strategically important market for Newton Golf, characterized by highly engaged golfers who value precision, innovation, and performance,” said Dr. Greg Campbell, CEO of Newton Golf. “As Korea’s largest brand for real-world golf data and golf rangefinders, VOICE CADDIE brings deep market knowledge, proven distribution capabilities, and a strong alignment with our brand values. This partnership positions us to scale internationally while delivering scientifically advanced products to a discerning golf community.”
The distribution partnership includes defined performance expectations, brand governance standards, and compliance with Newton Golf’s global marketing, digital, and intellectual property policies. Newton Golf will support the partnership with approved marketing materials, technical resources, and brand guidelines to ensure consistency across the region.
The distribution partnership follows Newton Golf’s recent launch of its dedicated Japanese e‑commerce platform, NewtonGolf.jp, which expanded the company’s direct‑to‑consumer presence in Japan, one of the world’s largest and most sophisticated golf markets. Together, the company’s direct‑to‑consumer strategy in Japan and its distributor‑led expansion in South Korea reflect a balanced approach to international growth, designed to increase global reach, strengthen engagement with golfers across Asia, and reinforce Newton Golf’s position as a leader in science‑driven golf innovation.