Bengaluru, Mar 05: Ahead of International Women’s Day, Myntra has announced the launch of MynShakti 2.0, the next phase of its women seller enablement initiative under its ShECommerce umbrella. Building on the success of its first edition, the program aims to onboard and nurture 100 women-led businesses across fashion, beauty and home categories, reinforcing Myntra’s commitment to inclusive growth in digital commerce.
The first edition of MynShakti supported 20 women entrepreneurs across categories, including clothing, jewellery, educational toys, pet apparel and personal gifting. Many of these brands were early-stage brands with fewer than 50 SKUs. Through access to Myntra’s large customer base, tech-enabled shopping ecosystem and operational support, these entrepreneurs strengthened their brand presence, streamlined logistics and expanded their reach nationwide.
Open to women-led businesses across fashion, beauty and home, MynShakti 2.0 offers structured enablement support, including:
- Seamless Onboarding & Dedicated Account Management: End-to-end onboarding support with dedicated account managers for six months to help optimise performance.
- Expert-led Webinars & Mentorship: Through a series of interactive mentorship sessions and expert-led webinars, brands will receive strategic recommendations on marketing, order fulfillment, and leveraging Myntra’s platform for maximum impact.
A significant addition this year, Myntra has introduced a dedicated vernacular video series to simplify seller onboarding, account management and growth strategies. By making knowledge resources accessible in regional languages, the initiative aims to drive participation from aspiring women entrepreneurs across Tier 2 and Tier 3 cities.
Commenting on the launch, Govindraj MK, CHRO, Myntra, said,
“India’s e-lifestyle landscape is being shaped by a new generation of entrepreneurs, with women increasingly taking the lead in building brands that cater to the evolving aspirations of diverse consumer cohorts. MynShakti, under our ShECommerce vision, is focused on enabling women-led brands with the right tools, insights and mentorship to scale sustainably. Following a successful first edition, we are expanding the program with a sharper structure and deeper support to empower more women entrepreneurs to build, lead and transform meaningful brands at scale.”
Women entrepreneurs looking to scale their made-in-India fashion, beauty and lifestyle businesses can apply through the program survey link or can apply through our social media channels (LinkedIn & Instagram).
MynShakti 2.0 underscores Myntra’s vision of building a more inclusive digital commerce ecosystem, one that enables women-led businesses to transition from local enterprises to national brands.