Bengaluru, Mar 21: Myntra, one of India’s leading beauty, fashion, and lifestyle destinations, announced the addition of Tree Hut, America’s leading body scrub brand, marking a significant milestone in its commitment to curating one of India’s most coveted premium bodycare brands for Indian consumers. Tree Hut is now available on Myntra with 8 of its most iconic options, bringing a lineup of signature Shea Sugar Scrubs in globally beloved scents, including Moroccan Rose, Bikini Reef, Coco Colada, Cotton Candy, and Pink Hibiscus, to beauty enthusiasts across India.
Tree Hut began with a singular promise: to make high-quality bodycare accessible to everyone. What started as a single Shea Body Butter has grown into one of the world’s most recognized and loved bath and body brands, worn by millions and virally celebrated across platforms like Instagram and TikTok, where the brand has amassed over 140 million views.
At the heart of every Tree Hut product is certified organic shea butter, a deeply nourishing, skin-softening ingredient that underpins every formulation. Each Shea Sugar Scrub is also powered by a signature 6-oil blend of Avocado Oil, Macadamia Oil, Sweet Orange Oil, Sweet Almond Oil, Evening Primrose Oil, and Safflower Oil, a bouquet of skin-loving botanicals that condition, hydrate, and balance the skin’s moisture barrier. Free from parabens, DMDM, petrolatum, sulfates, and formaldehyde donors, Tree Hut’s products are vegan, cruelty-free, and made in the USA, earning them a loyal following among ingredient-conscious consumers worldwide.
For years, skincare conversations in India centered squarely on facial care. But the narrative is shifting, powerfully and rapidly. Today’s Indian beauty consumer no longer treats a shower as a mere hygiene ritual; it has become a deliberate, sensorial self-care experience. The modern Indian consumer is treating bath and body as a high-engagement routine: exfoliate, cleanse, moisturize, and scent, a transition Myntra Beauty is uniquely equipped to lead.
Another exciting development in modern bodycare is the rise of fragrance layering, the art of building a cohesive, long-lasting scent experience that starts not with a perfume bottle, but with the very first step of one’s shower routine. Beauty experts and fragrance insiders agree: scent layering begins in the shower, with the body scrub. This is precisely where Tree Hut’s fragrance-forward philosophy shines. The brand’s Shea Sugar Scrubs are designed not just to exfoliate and moisturize, but to anchor a full sensory experience. Tree Hut’s fragrance-forward philosophy acts as the ‘first chapter’ of this scent story, setting a new benchmark for how Indian enthusiasts approach their daily rituals.
Speaking about the launch, Deepak Joshi, Senior Director – Category Management, Beauty and Personal Care, Myntra, said, “Skincare is one of the fastest-growing subcategories within Myntra Beauty, and we are seeing a fundamental shift from a functional routine to a full, intentional ritual. Tree Hut, with its iconic fragrances, its community-built credibility, and its genuine ingredient story, is exactly the kind of brand that fits where this category is headed. We’re committed to making Myntra Beauty the most complete beauty destination for India, and this is a strong step in that direction.”
Tree Hut joins Myntra Beauty’s already formidable and rapidly expanding bath and body portfolio, which now boasts over 13,000 products spanning body washes, body scrubs, body butters, shower gels, bath salts, body oils, and more. This expansive catalog solidifies Myntra’s growing position in the space and reflects Myntra’s deep commitment to building one of India’s most comprehensive beauty destinations, one that serves every consumer, from the everyday shopper seeking trusted classics to the premium beauty aficionado exploring global brands.
As Indian consumers increasingly extend the logic of their facial skincare routines, actives, hydration, exfoliation, and targeted nourishment to the rest of their bodies, Myntra is uniquely positioned to lead this shift. The skinification of bodycare is not a passing trend; it is a fundamental reimagining of what beauty means for the modern Indian consumer.
The addition of Tree Hut reinforces Myntra Beauty’s vision: to bring globally iconic, beloved brands to its wide base of millions of consumers across the country
