Mango launches Barcelona-inspired Summer collection on Myntra

Bengaluru, April 24, 2024: Mango has launched its summer capsule collection, blending the rich heritage, fashion and aesthetics of Barcelona with the vibrancy of India to cater to the discerning fashion-forward Indian women. The collection has been curated in collaboration with three renowned influencers, Juhi Godambe, ShivShakti and Vagmita Singh from India, marking the brand’s first influencer-led capsule in the country that is now available on Myntra. As part of the campaign ‘From Barcelona with Love’, Juhi, Vagmita, and ShivShakti each star in a digital film showcasing distinct collections from the brand.

To authentically infuse the essence of Barcelona’s rich heritage, fashion, and aesthetics into the ‘From Barcelona with Love’ collection, Juhi, ShivShakti, and Vagmita were enabled to collaborate closely with Mango’s design and product teams in Barcelona. Together, they explored key trends and styles, keeping Mango’s fashion ethos and Indian women’s sensibility at the heart of it. Their journey extended to immersing themselves in Barcelona’s iconic landmarks, vibrant streets, and bold architecture, drawing pivotal inspiration for curating the collection.

This fusion between Mediterranean and Indian trends & colors offers a vast variety for the Indian women to choose from. This capsule collection features trends of the season across workwear, statement pieces and everyday basics, driving the message that there’s Mango for every occasion. The collection curated by Juhi focuses on bold workwear, and highlights trends such as vibrant colors, geometric patterns, and dramatic slits inspired by the colors and architecture of the city. The statement edit highlighted by ShivShakti embodies Barcelona’s lively spirit, architectural flair, and vibrant culture, reflecting in the neo-floral motifs, statement metallics, and chic silhouettes tailored for urbanites with a penchant for making a statement. Inspired by the countless cafes dotting the city of Barcelona – filled with casual conversations & elevated fashion, Vagmita’s collection is fun and fashionable with comfort at its core. Consisting of glammed-up casuals, this collection highlights the glamor and finesse of one’s basics. From statement denims, off-shoulder styles and bardot tops in comfortable fabric that can be worn 9 to 9, this collection is a shopper’s go-to in the heat and humid Indian summers.

Speaking of the collection, Venu Nair, Chief of Strategic Partnerships and Omni Channel Business, Myntra, said, “This collection brings an authentic Spanish touch into the Indian customers’ wardrobe and serves as a bridge, gracefully spanning the rich heritage and fashion synonymous with the effervescent city of Barcelona, tailored precisely to meet the discerning tastes of Indian women. We are excited to have this collection on Myntra.”