Livpure Sees 6x Air Cooler Growth, 197percentage Modern Trade Surge in Q1 FY25

Mumbai, July 26, 2024: Livpure, one of India’s leading and most trusted customer-centric brands dedicated to consumer well-being, reported an exceptional 45% growth across all business segments in its Q1 and that too after reporting 50% growth in quarter 1 of FY 24. The company’s performance highlights robust market demand and successful execution of its business strategies, setting a strong foundation for the year ahead.

The Q1 results reveal impressive growth across various sales channels and product categories. Modern Trade revenue led the charge with an outstanding 197% increase, while General Trade sales surged by 92%. E-commerce continued its upward trajectory with a 36% boost, reflecting Livpure’s strong online presence. The company’s diversification strategy proved highly successful, with the cooler segment experiencing phenomenal growth of 6x. Livpure’s core product line, water purifiers, maintained steady growth at 21%.

Livpure’s service-oriented divisions also showed remarkable performance. Service revenue rose by 33%, indicating increased customer engagement and satisfaction. Notably, the innovative Water-as- a-Service (WAAS) subscription model gained significant traction, with subscriber numbers expanding by 51%.

Commenting on the Q1 results, Mr Rakesh Kaul, Managing Director, Livpure, said, “Our Q1 results perfectly align with Livpure’s commitment to innovation and customer satisfaction. The extraordinary growth in our Air Cooler segment and the significant increase in WAAS subscribers highlights the success of our product diversification and subscription-based models. These numbers reflect our success and set the stage for sustained growth in the coming quarters.  As we continue to innovate and adapt to changing consumer needs, we are confident that Livpure will maintain this growth trajectory, further solidifying our position as a home appliance and water purification market leader. This quarter’s results are just the beginning of what we believe will be a transformative year for Livpure and our customers.”

Livpure has also made significant strides in product innovation and expansion in the last quarter. The company recently launched Air coolers on the Blinkit e-commerce platform across Delhi NCR. Furthermore, Livpure has expanded its product range by introducing BLDC chimneys in the past quarter, catering to the diverse needs of modern households.

As Livpure maintains its impressive growth trajectory, the company remains focused on delivering innovative, high-quality solutions that improve the daily lives of its customers. With a solid start to the year and a clear strategy for expansion, Livpure is well-positioned to continue its market leadership in the home appliance and water purification sectors.