Kia India introduces new ownership experience – Kia Lease

Mumbai, 17^th May 2024: Kia, one of the leading premium carmakers, signed a Memorandum of Understanding (MoU) with ORIX Auto Infrastructure Services Limited to launch new ownership experience program – ‘Kia Lease’. This strategic move aims to enhance brand accessibility and offer customers another option to enjoy Kia without any maintenance, insurance, or resale hassle.

Crafted to accommodate a wide range of customer preferences, the ‘Kia Lease’ initiative is tailored for customers with prolonged mobility requirements spanning 24 to 60 months with different mileage options. Through the collaboration with ORIX, Kia intends to offer another option to its customers to enjoy hassle-free drive experience of Kia cars. The 1^st phase of Kia Leasing has been launched in Delhi NCR, Mumbai, Hyderabad, Chennai, Bengaluru and Pune.

Customers have the freedom to opt for purchasing or leasing of Kia vehicles without any initial down payment. This not only offers convenience but also guarantees value for money, encompassing maintenance expenses, insurance renewals, and resale considerations. Additionally, at the end of of the lease period the customers will have the flexibility to return and upgrade to new car in accordance with their requirements and preferences.

Mr. Mr. Myung-sik Sohn, Chief Sales Officer, Kia India said, “The Leasing model is a global mega trend, gaining momentum in India too. This model resonates particularly well with new age consumers seeking flexible mobility solutions at appealing price points. With an industry forecast projecting 100% growth over the next 4-5 years, we anticipate our leasing service will outpace the industry growth average on account of better product range and service offerings.”

As per Vivek Wadhera MD and CEO at ORIX India, “Leasing is the next big trend in India where people are more concerned about mobility without any hassles attached to it. Leasing provides all that convenience under a single contract which offers attractive rentals linked usage, fully serviced vehicle, insurance for full period and option to change the car on closure of lease. We expect this space to grow over the coming years.”

For Kia, venturing into leasing will enhance its brand image and open incremental sales opportunities. The company is committed to providing dedicated leasing staff and customer care for these new programs, ensuring a seamless customer experience.