JBG Invincible Women’s Run and Pinkathon Partner with Glenmark and Bank of Baroda to Empower Women, Introducing the TIARA Card by BOBCARD

Mumbai, December 14, 2024: JBG Invincible Women’s Run and Pinkathon, join hands with Glenmark and Bank of Baroda for its second edition, bringing a unique focus on women empowerment. This year’s event is set to inspire women across all walks of life to embrace a healthier lifestyle and take charge of their financial independence.

At the press conference, key figures including Milind Soman, creator of Pinkathon, and Ankita Konwar, founder of Invincible Women’s Run, highlighted the transformative impact of this initiative. Joining them were Dr. Nikita V. Raut, Deputy General Manager – Sustainability, Ethics & ESG, Bank of Baroda, & Ravindra Rai, MD & CEO of BOBCARD Limited.

The JBG Invincible Women’s Run and Pinkathon aim to encourage women to prioritize health and fitness, creating a community of support and inspiration. Participants can choose from categories like the 3K, Lifelong 5K, and 10K runs, as well as ultra-distances such as the Limitless 100K, Super 75K, Fabulous 50K and 100K relay. The initiative also raises awareness about critical women’s health issues, including breast cancer.

Milind Soman expressed his excitement about the partnership, stating, “Pinkathon has always been a movement that combines health, strength, and empowerment. Collaborating with JBG Invincible Women’s Run, Glenmark, and Bank of Baroda helps amplify this vision, encouraging more women to take their first step toward fitness.”

Dr. Nikita V. Raut, Deputy General Manager – Sustainability, Ethics & ESG, Bank of Baroda said “Bank of Baroda is pleased to partner with Pinkathon, a movement that has inspired countless women to prioritise their health and well-being. This collaboration reflects our shared vision of empowerment and inclusivity. With a range of customised initiatives for women customers such as the Baroda Mahila Shakti Savings Account, bob Women Power Current Account and the recently launched Baroda Mahila Swavalamban business loan, we believe that physical, emotional and financial well-being go hand in hand in building a healthier, more equitable society.”

Mr. Ravindra Rai introduced BOBCARD LIMITED’s latest offering, the TIARA Card—a card exclusively designed for women. This innovative financial product aims to cater to the unique needs of women, enhancing their financial independence.

BOBCARD’s TIARA card addition to its credit card portfolio is a commitment towards supporting women on their journey to financial independence. With tailored benefits and flexible payment option, TIARA Card is designed to support and build confidence in taking charge of their health and finances, aligning with Pinkathon and Glenmark’s commitment. BOBCARD LIMITED dedicates this offering to empower all women as they reimagine the rules, break barriers, and rise higher. This is the start of their financial journey where recognition meets luxury.

TIARA Credit Card—a first-of-its-kind, women-centric credit card blends elegance with practicality, providing exclusive rewards and benefits across travel, dining, lifestyle, entertainment, and health categories. The card also includes zero-cost EMI on RuPay network transactions. Tap the link to open the product page

Ankita Konwar added, “The Invincible Women’s Run provides a safe, inclusive platform for women to challenge themselves, connect with a like-minded community, and celebrate their fitness journey. Collaborations like these make it possible to reach more women and inspire positive change.”

Various engaging pre-event activities, including the Fearless Midnight Run, Surya Namaskar in Saree, and the Aatya Maushi Run, have been organized to inspire women to participate enthusiastically and promote the importance of both physical and mental well-being. Additional events are planned for the coming week, building momentum and further encouraging women to prioritize fitness and holistic wellness ahead of the main event.

Pinkathon – India’s Biggest Women’s Run
India’s biggest women’s run to encourage and promote fitness & health among women and create awareness for Breast Cancer and other issues relating to women’s health. The focus of India’s biggest women’s only running event is to encourage an active lifestyle and overall fitness amongst women while creating much-needed awareness about breast cancer and encouraging thousands of new or first-timer women to take up running.