Jaipur Rugs announces Greg Foster as Artistic Director

Jaipur Rugs is thrilled to announce the appointment of Greg Foster as Artistic Director. Through a long professional relationship with our founder’s family, Greg joins our team at an exciting time as we accelerate the evolution of this very special social enterprise into a global luxury brand. In this new role, Greg will lead Jaipur Rugs collaborations, campaign imagery, cultural commissions and special initiatives that exhibit the private collection of founder NK Chaudhary.

He will head creative strategy and vision and bring a new global focus to partnerships and exhibitions. Greg will work side by side Yogesh and Rutvi Chaudhary; Kavi Chaudhary, creative director, will continue to design Jaipur Rugs award-winning bestselling collections.

Greg was previously editor of AD India, where he was known for invigorating the interiors magazine with world-class photography and innovative projects in craftsmanship and contemporary art. Based in Mumbai since 2015, he joined Condé Nast India after seven years
in Paris where he was deputy editor to the creative director Yaffa Assouline. British-born, he is a graduate of Oxford University, where he read PPE at Christ Church.

“My vision is to weave Jaipur Rugs across contemporary culture with edgy creative collaborations and prestigious partnerships,” says Greg. “The ambition is that Jaipur Rugs will become part of the cultural fabric around the world,” says Greg.

“We have long admired each other’s work are all very excited for what’s to come. The results of our relationship with Greg will be visible very soon in all that we do. This is the beginning of a new chapter at Jaipur Rugs.” adds Yogesh Chaudhary, Director of Jaipur Rugs.

Greg will be based in Jaipur and Mumbai!