National, 23rd August 2024: ITC Mangaldeep, one of India’s leading incense brands, is excited to announce its association with the auspicious Bonalu Festival held in Hyderabad. To commemorate the occasion of Bonalu, ITC Mangaldeep has taken a significant step to enhance the spiritual experience of devotees. Mangaldeep installed fifty majestic 5-foot agarbatti stands at the prominent location of Laldarwaza Sri Simhavahini Mahankali Temple, Hyderabad Old City, both beside the deity and at the entrance. These structures, decked with fragrant Mangaldeep agarbatti, created a captivating and aromatic atmosphere, elevating the devotional sentiment of the festival.
As a symbol of devotion and tradition, Mangaldeep has been an integral part of countless celebrations across the nation. Additionally, ITC Mangaldeep has built four 24-foot lit arch gates at major temple junctions. These architectural marvels feature Mangaldeep agarbatti inside, casting a mesmerizing glow and adding to the festive ambiance.
Commenting on ITC Mangaldeep’s association with Bonalu, Mr. Gaurav Tayal, Chief Executive, Matches & Agarbatti Business Division, ITC Ltd. said “We are delighted to be a part of Bonalu, a festival that holds immense cultural and spiritual significance across Telangana. Mangaldeep has always been synonymous with devotion, and we are thrilled to contribute to the spiritual and cultural richness of this celebration through our association. We aim to enhance the experience of devotees by providing them with the finest quality agarbatti.”
ITC Mangaldeep’s association with Bonalu demonstrates the brand’s commitment to celebrating Indian traditions and enriching the lives of people through the power of fragrance.
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