ARLINGTON, Va., March 18 — Homes.com, a CoStar Group (NASDAQ: CSGP) online residential marketplace, today announced plans to expand consumer access to pre-market listings, giving homebuyers an early look at homes before they are officially listed for sale. eXp Realty®, the core subsidiary of eXp World Holdings, Inc. (NASDAQ: EXPI) will be the first national brokerage to participate in Homes.com’s new pre-marketing display program.
The initiative reflects Homes.com’s commitment to consumer transparency and seller choice. Pre-market listings will appear on Homes.com only when a listing agent opts in under seller instruction and in accordance with applicable local and state regulations.
The program delivers clear advantages for buyers, sellers, and agents.
For buyers, pre-market listings labeled “coming soon” provide an early opportunity to discover homes before they officially hit the market. This preview window allows buyers to research properties, plan showings, and position themselves ahead of the listing’s public launch.
For sellers, early exposure can help generate buyer interest before a full marketing campaign begins, building anticipation and strengthening the listing’s launch once it goes live.
For agents, the program provides a powerful way to evaluate buyer demand ahead of the official listing date. By leveraging Homes.com’s large consumer audience and its Your Listing, Your Lead model, agents can gauge market interest and refine their marketing strategy before activating the listing in the MLS.
“Consumers want greater transparency into what’s coming to market, and agents want better ways to build interest before a listing officially launches,” said Andy Florance, Founder and CEO of CoStar Group. “By giving buyers an early look while protecting seller choice, Homes.com is helping agents and sellers create stronger listing launches and better outcomes.”
Participation in the pre-marketing display program is optional and controlled by the listing brokerage and agent in accordance with their client’s marketing strategy and local MLS rules.
