ATLANTA & ATHOL, Idaho, March 28 — Herschend Family Entertainment Corporation (“Herschend”), the world’s largest family-held themed attractions company, has completed its acquisition of Silverwood Theme Park and Boulder Beach Water Park (“Silverwood”) from Silverwood, Inc. This follows the signing of an exclusive terms sheet announced in November 2025.
Silverwood has been operated by the Norton family since 1988. Today, the 400-acre property features more than 70 rides, attractions, and shows — including Boulder Beach Water Park — and draws hundreds of thousands of guests annually from across the Pacific Northwest.
“Herschend was the only choice for us,” said Paul Norton, Silverwood Executive Director. “As a family business, they understand what it means to build something by hand, with your whole heart — and the deep responsibility that comes with serving families and communities. I trust them to carry our legacy forward with the same care and commitment my family has.”
Herschend’s 22,000 hosts serve nearly 20 million people annually across its more than 40 North American family entertainment brands. Herschend approaches each experience it operates with a long-term mindset and a commitment to preserving the distinct identity of every property. Although each brand is unique, they are united by a singular purpose: Bringing Families Closer Together by Creating Memories Worth Repeating®.
“Silverwood is the result of decades of heart, vision, and hands-on dedication,” said Andrew Wexler, CEO of Herschend. “The team has built more than a theme park — they’ve built a place that brings people together, creates joy, and strengthens the community around it. Being entrusted with that legacy is an incredible honor, and we take that responsibility seriously. Our role is to shepherd what’s been built and support the team so Silverwood can continue creating memories — and thriving — for generations to come.”
“As a family-held company, we’re not driven by quarterly earnings or short-term trends; we have the responsibility and privilege of thinking generationally,” said Chris Herschend, Herschend’s Board Chairman. “That long-term view guides how we invest in our people, our brands, and the communities we serve — which now includes the incredible Silverwood team and the guests who have cherished this property for nearly four decades.”
This season will be all about listening, learning, and building relationships. Important details regarding the acquisition are as follows:
Silverwood will remain Silverwood. The 2026 season, which begins May 2, will offer the same beloved experiences guests know and expect, including Night of the Stars, Coaster Classic, and Scarywood. For a full calendar of events, visit https://www.silverwoodthemepark.com/events/.
Silverwood will continue to operate with its existing identity and team. Herschend is committed to open, transparent communication with hosts, guests, and the local community as the transition moves forward. Herschend is focused on supporting hosts and empowering them to deliver exceptional guest experiences.
