Greenlam Industries launches Decowood Madera Hub – A display cum stocking center for its flagship brands in Mumbai

19^th November 2024: Greenlam Industries, a global leader in substrate and surface solutions, is excited to unveil its new display and stocking center, the Decowood Madera Hub, in Mumbai. Spanning 5,000 square feet, this extensive facility combines both showroom and warehouse functions, showcasing an impressive collection from Greenlam’s premier brands, including Decowood Veneers, Mikasa Floors, Mikasa Doors & Frames, and Mikasa Plywood.

The Decowood Madera Hub, an iconic destination for premium wood artistry in Mumbai, embodies the elegance and craftsmanship that Greenlam stands for. Named after the Spanish word for “wood,” Madera is a sanctuary for design professionals, offering a curated selection of luxurious decorative veneers, wood flooring, doors, and plywood.

With one of the most extensive veneer selections in the region, the Decowood Madera Hub features Greenlam’s renowned veneer varieties, showcasing over 200 textures across categories such as Natural, The Specials, Engineered, and Teak. Equipped with TD technology which adds depth and brilliance to the wood grain, creating unmatched detail and elegance. This extensive product range includes options like Ply Backing, Veneered MDF, Veneered Laminates, Flexible Veneers, and Veneered Particle Boards in various sizes, meeting diverse design requirements with precision. The facility caters to the unique “seeing is believing” approach that drives customer choices in the wood category, making it an essential destination for architects, interior designers, and other design professionals who need a tangible interaction with veneer products to appreciate their quality and detail.

Designed as a one-stop destination for architects, interior designers, and design enthusiasts, the Decowood Madera Hub provides a hands-on experience with Greenlam’s latest innovations. The showroom was inaugurated by Mr. Saurabh Mittal, MD & CEO, Greenlam Industries Limited, marking a significant milestone in Greenlam’s mission to bring world-class surfacing solutions to design professionals in India.

Commenting on the launch, Mr. Saurabh Mittal, MD & CEO of Greenlam Industries Limited, said,

“The Decowood Madera Hub marks a significant milestone in our commitment to bringing Greenlam’s high-quality surfacing solutions closer to customers across Mumbai and surrounding regions. This state-of-the-art facility, featuring the largest selection of veneers supported by an extensive inventory, demonstrates our dedication to exceptional customer service and product excellence. Designed to provide a premium experience, the Hub offers a welcoming ambiance where customers can explore a comprehensive showcase that includes engineered wooden floors, doors, and plywood—all within the same space. Recognizing the importance of a tactile experience, we’re enabling customers to personally engage with the look and feel of our veneers. Beyond our expansive product range, this center is designed for service efficiency, ensuring faster and more streamlined order fulfillment. Our vision is for Madera Hub to become the go-to destination for design professionals and enthusiasts seeking the finest wood surfacing solutions.”