Jan 21: FUJIFILM India announces the launch of the instax mini Evo Cinema™, the latest addition to the instax™ hybrid instant camera Evo series, designed to bring cinematic storytelling to instant photography. Blending classic analog aesthetics with modern digital functionality, the instax mini Evo Cinema™ allows users to capture both still images and videos, transforming everyday moments into tangible keepsakes.
In India, the instax mini Evo Cinema™ Premium Edition will be available in Combo Box, which includes the camera along with two packs of instax™ mini glossy film (10 shots each).Pre-bookings will open from 21st January to 27th January 2026 on www.instax.in, during which customers will receive two additional designer instax™ mini film packs (10 shots each) as a special pre-booking benefit.]
The product will be available starting 28th January 2026, with dispatches commencing from the same date.
The “Evo Series” is a hybrid instant camera that allows users to take pictures with viewing the LCD monitor on the back of the camera and select their favorite shots to print, and enjoy an immersive photography experience with a variety of creative effects.
Commenting on the launch, Mr. Koji Wada, Managing Director, FUJIFILM India, said, “At FUJIFILM India, our commitment to innovation is guided by our purpose of ‘Giving our world more smiles’. We bring diverse ideas, unique capabilities, and extraordinary people together to change the world. The instax mini Evo Cinema™ reflects this philosophy by combining cinematic creativity with the emotional value of instant prints, offering consumers a meaningful way to express themselves and preserve memories in a digital age.”
Adding to this, Mr. Arun Babu, Associate Director & Head of Electronic Imaging, instax™ & Optical Devices Business, FUJIFILM India, said, “The instax mini Evo Cinema™ is designed for a new generation of creators who enjoy experimenting with formats and storytelling styles. From video-to-print functionality to the Eras Dial™ effects and premium analog-inspired design, the camera offers creative flexibility while remaining intuitive and fun to use. With the Premium Edition and special pre-booking benefits, we are confident the instax mini Evo Cinema™ will resonate strongly with users looking to make their memories more expressive and enduring.”
The instax mini Evo Cinema™ can capture both still images and videos. It converts captured video data into a QR code※1 and creates an instax™ print together with a still image cut out from the video, allowing users to “hand over a video” . By turning videos into instax™ prints, users can not only preserve memorable moments spent with loved ones in tangible form, but also easily revisit the video anytime via the QR code.
As a new feature, the camera is equipped with the “Eras Dial™”, which lets users experience effects inspired by different eras. 10 “Eras Dial™” effects are available, including “1960” inspired by 8mm film cameras. Each effect has 10 adjustable levels, offering a total of 100 possible expressions. These effects capture the unique flavor of each era, letting users shoot extraordinary, special videos and still images with a sense of time travel.
The camera features a vertical grip design inspired by Fujifilm’s “FUJICA Single-8”, an 8mm camera introduced in 1965. Its meticulously crafted design and analog operation enhance the enjoyment of shooting and printing.
The dedicated app※2 allows users to edit videos by combining clips and adding cinematic opening and ending templates, making it possible to create them more special. Furthermore, it features a “Direct Print Function” that lets users turn smartphone images into instax™ prints.
The instax mini Evo Cinema™ is a 3-in-1 camera that not only captures videos and still images but also functions as a smartphone printer. Fujifilm will continue to expand the world of the instax™ instant photo system that allows people to enjoy on-the-spot photo printing.
※1 QR Code is a registered trademark of Denso Wave Incorporated. After printing an instax™ print with a QR code, it is necessary to upload the video data to the server via the “instax mini Evo™” app. The download period for video data is two years from the time they are uploaded to the server via the dedicated smartphone app along with the captured images.
※2 A free app for Android and iOS devices. It is available for download from Google Play for Android devices and from App Store for iOS devices. Android and Google Play are trademarks or registered trademarks of Google Inc. iPhone and App Store are trademarks of Apple Inc. The iPhone trademark is used in Japan under license from Aiphone Co., Ltd. The iOS trademark is used under license from Cisco in the United States and other countries.
2. Main Features of the “instax mini Evo Cinema™”
(1) Capture videos and hand them over as instax™ prints with QR codes
Capture videos up to 15 seconds long with simple controls—press and hold the shutter button to record, release to pause, and shoot multiple cuts with ease. Recorded videos can be reviewed instantly on the rear monitor, and users can select their favorite scenes to print as instax™ prints with a QR code for immediate sharing. By scanning the QR code with a smartphone, the video can be replayed with an instax™ frame or downloaded for easy posting on social media and sharing with friends.
(2) Features various “Eras Dial™” effects inspired by different eras
Featuring 10 “Eras Dial™” effects, such as “1960” inspired by 8mm film cameras of the 1960s and “1970”, evoking the texture of color CRT televisions from the 1970s. In addition to visual textures, each effect incorporates subtle details such as noise and tape flutter to recreate the feel of the era. Each effect offers 10 adjustable degree levels, enabling a total of 100 unique expressions. Audio is also processed with “Eras Dial™” effects, adding distinctive sound characteristics, while certain effects even play nostalgic sounds—such as the whir of film reels—during shooting, creating an immersive experience that feels like stepping back in time.
(3) Design that enhances the shooting experience with a vertical Grip and analog feel
The camera body features a classic, premium design in black and gray, adopting a vertical grip style reminiscent of Fujifilm’s “FUJICA Single-8”, the groundbreaking 8mm home movie system launched in 1965 that made everyday video recording accessible to everyone. Details such as the tactile “Eras Dial™”, which delivers a satisfying click with every turn, and the “Print Lever,” designed to evoke the feel of winding film by hand, add to the analog charm and expand the joy of shooting and printing.
Users can easily shoot while checking the rear monitor or enjoy an immersive experience by attaching the included viewfinder accessory. The grip attachment further improves handling, ensuring stable operation and allowing users to focus on capturing the perfect shot.
(4) Dedicated app for viewing and editing captured videos
The dedicated app allows users to view videos captured with instax mini Evo Cinema™ on their smartphones and combine multiple clips to create truly special content. In addition to Bluetooth, Wi-Fi connectivity is supported for faster transfers and the ability to preview and select videos or still images before sending.
• In the gallery, users can browse and edit transferred videos and still images. Multiple clips can be combined into a single video of up to 30 seconds, with cinematic opening and ending templates available for added impact.
• A “Poster Template” feature lets users design instax prints™ with a movie-poster look by adding titles and text for a personalized touch.
• The “Direct Print” function enables printing of photos and favorite images stored on a smartphone directly with instax mini Evo Cinema™.
By linking with the dedicated app, instax mini Evo Cinema™ serves as a 3-in-1 device—capturing videos and still images while also functioning as a smartphone printer.
3. “instax mini Evo Cinema™” promotion
The instax mini Evo Cinema™ is a hybrid instant camera that not only lets users capture videos and turn them into instax™ prints, but also offers 10 “Eras Dial™” effects inspired by different eras, creating an experience that feels like stepping back in time. The promotional tagline “One camera, decades of possibilities” expresses our hope that users capture extraordinary, era-themed scenes as instax™ prints. The tagline is used online, on social media and at stores to communicate the appeal of the ” instax mini Evo Cinema™” to as many people as possible.