Bengaluru, March 13, 2025 – Fresh Bus, a leading intercity bus service provider, has introduced the Fresh Card initiative, offering affordable travel options to its customers. The move aims to make intercity travel more accessible and affordable, especially for women.
To celebrate Women’s Day, Fresh Bus offered free Fresh Cards to female travelers who used their services on March 7th and 8th. The Fresh Card, priced at ₹75, provides ₹500 in savings on the next 10 trips, translating to a ₹50 discount per ride.
According to Sudhakar Reddy Chirra, Founder & CEO, Fresh Bus, “We are committed to making intercity travel safer, more comfortable, and affordable for women. The Fresh Card initiative is a step in this direction, and we are confident it will benefit our customers.”
Fresh Bus has served over 6.5 lakh passengers, with women accounting for 30% of its customer base. The company has implemented various safety measures, including a 24/7 women’s helpline and the Pink Seats reservation concept, to ensure a secure and comfortable travel experience for women.
With the Fresh Card initiative, Fresh Bus aims to promote sustainable public transportation and contribute to a greener future.
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