Hyderabad, Feb 26: Florian Hurel Hair Couture & Spa announces the opening of its newest flagship in Jubilee Hills, introducing a 15,000 sq. ft. private bungalow designed as a dedicated destination for immersive, experience-led luxury. Conceived as more than a salon, the space represents a significant evolution for the brand — transforming its couture philosophy into a fully realised architectural and experiential environment.
Founded by Florian Hurel, the brand has become synonymous with precision-led craftsmanship and high-glamour sophistication. The Hyderabad opening marks one of its most ambitious milestones to date, reinforcing Hurel’s position as a leading luxury beauty entrepreneur in India while expanding the brand beyond the traditional salon model into a layered, design-forward beauty residence.
At its core, Florian Hurel Hair Couture & Spa approaches beauty as couture — meticulous, intentional, and deeply personal. The Hyderabad flagship extends this ethos across multiple levels, integrating technical mastery, advanced diagnostics, and restorative rituals within a setting defined by scale, glamour, and refinement. Every detail, from spatial flow to service design, is curated to create a seamless and immersive guest journey.
The expansive main hair floor houses 14 couture hair stations dedicated to bespoke cuts, colour, and styling, alongside a private nail atelier featuring four immersive hand-and-foot ritual stations. An in-house coffee bar encourages an unhurried, elevated experience, while a glass garden introduces natural light into the interiors, softening the architectural lines. A suspended lounge overlooks the main floor, offering a tranquil pause between services — distinct zones that remain visually and spatially connected.
The spa occupies dedicated levels within the bungalow and is anchored by three couples’ suites, each centred around distinct rituals. The sanctuary also features two steam rooms, a red-light sauna, a hammam, an ice bath, two skin treatment rooms, two Korean scalp therapy rooms, and an exclusive VIP suite. An internal lift ensures fluid movement between floors, reinforcing the sense of cohesion throughout the residence.
Signature offerings include the Florian Hurel Hair Couture & Spa Signature Skin Treatment and Couture Haircut And Colour , AI-powered Korean Scalp Rituals, AI-based skin analysis and Hydrafacial, Red Light Therapy, Bamboo Massage, Potli Massage, Hot Stone Massage, and the fHair Signature Hair Spa & Ritual. The integration of advanced AI diagnostics reflects the brand’s commitment to merging technological innovation with couture-level precision and personalisation.
Set in Jubilee Hills — widely regarded as Hyderabad’s cultural nucleus — the bungalow balances creative vibrancy with discreet privacy. Designed by RII Arc, the space reinterprets Florian Hurel’s signature cement textures through a restrained monochromatic palette and hand-finished surfaces. Soft curves and sculpted niches replace rigid geometry, lending the interiors a fluid, almost organic quality. Indirect lighting enhances depth and warmth, creating an atmosphere that feels composed, intimate, and quietly luxurious without relying on high-gloss finishes.
Commenting on the launch, Florian Hurel said: “Drawing inspiration from both France and India, I envisioned this space as an expression of a contemporary cultural dialogue. It harmonises the quiet restraint and structural elegance I inherited from France with the richness, warmth, and sensory depth I have come to cherish in India. To me, luxury today transcends the purely visual — it is profoundly emotional. It lies in crafting an environment that feels layered, immersive, and deeply intentional.”
The Hyderabad team has been largely recruited locally and supported by a structured training framework led by the brand’s Mumbai headquarters. A five-day foundational programme is followed by extended on-ground mentorship to ensure alignment with global luxury standards across haircutting, colouring, consultation protocols, hygiene practices, AI-based analysis, and specialised treatment rituals.
With this launch, Florian Hurel Hair Couture & Spa expands its national footprint with a flagship that embodies its signature blend of couture craftsmanship and contemporary luxury — establishing a new benchmark for immersive beauty experiences in Hyderabad.