Bengaluru, Mar 12th: Flipkart, India’s homegrown e-commerce marketplace, announced the launch of the Motorola air conditioner range on its platform, introducing a new air-conditioning portfolio designed to eliminate hidden post-purchase installation costs for consumers. The new range will be available on the platform with the listed price including all charges.
While Indian consumers meticulously research tonnage and energy ratings in air conditioners, hidden post-checkout expenses often surface only after the purchase, impacting the final bill. The Motorola air conditioner range addresses this challenge through a transparent, all-inclusive pricing model with installation and essential materials included proposition. By bundling professional installation, high-grade copper piping, a wall-mount stand, and a three-year gas refilling assurance into a single upfront price, it is offering a more transparent and worry-free way to beat the heat this season.
Rakesh Krishnan, Vice President, Large Appliances, Flipkart, said, “Air conditioners are among the most researched and high-consideration purchases for Indian households, particularly ahead of the peak summer season. However, too often, the excitement of a new purchase is dampened by unexpected installation fees. With the new Motorola AC range and its zero-hidden-cost model, we are removing the final barrier to a truly seamless shopping experience. Furthermore, this launch reinforces our commitment to democratizing access to premium technology while offering not just a diverse product portfolio, but a shopping ecosystem built on value-added services and total consumer confidence.”
T.M. Narasimhan, Managing Director, India MBG, said, “Motorola has built its global reputation on delivering technology products that combine quality, reliability and innovation, and we are proud to extend that legacy into the home appliances category in India. In partnership with Flipkart, we are doing more than just launching high-performance cooling; we are introducing a more transparent approach to pricing and service which will further cement the trust consumers have placed in us.”
In the broader market, depending on installation conditions, with additional charges for materials and accessories. Over time, maintenance expenses such as gas refilling can further add to the total cost of ownership. By consolidating these elements into a single price, it is aimed to simplify the buying journey and enhance transparency in the large appliances segment.
The Motorola air conditioner lineup includes inverter technology variants, energy-efficient configurations and multiple capacity options suited for different room sizes and Indian weather conditions. Professional installation included in the base price helps ensure systems are set up according to defined standards to support performance and longevity. Customers can explore detailed product specifications, compare models based on tonnage and energy ratings, and schedule delivery and installation seamlessly through Flipkart’s platform.
