New Delhi, Mar 11: Genefied, an IT services and consulting firm specializing in enterprise SaaS, brand protection, and supply chain management solutions, today announced that its group-level revenue visibility has surpassed ₹56 crore in Annual Recurring Revenue (ARR). The milestone marks a pivotal shift for the company from projected scale to realized scale, as multiple enterprise deployments and recurring contracts move into full execution velocity across markets and sectors.
The growth reflects accelerating adoption of Genefied’s platforms in supply chain traceability, anti-counterfeiting, loyalty management, and digital warranty activation. Increasing regulatory focus, channel transparency needs, and demand for authenticated consumer engagement are driving enterprises toward integrated, data-driven infrastructure, positioning Genefied as a preferred technology partner across categories.
Ayush Jhawar, Founder and CEO, Genefied, said,
“Crossing ₹56 crore plus in ARR visibility is a strong validation of our enterprise-first strategy and platform depth. We are now seeing scale materialize through long-term contracts and multi-market rollouts rather than isolated deployments. As enterprises increasingly prioritize traceability, brand protection, and authenticated engagement, Genefied is positioned to become the integrated infrastructure layer powering this shift globally.”
Amit Kumar Gupta, CTO, Genefied, said,
“Our growth is anchored in a scalable cloud-native architecture and a continuously evolving data and analytics backbone. We have engineered our platforms to manage complex supply chain journeys, high transaction volumes, and real-time authentication at enterprise scale. As we move forward, our focus is on embedding deeper intelligence, automation, and predictive analytics into the ecosystem..”
Genefied serves a wide range of industries including building materials, FMCG, cosmetics, apparel and footwear, automotive, agri and agro chemicals, wires and cables, and plywood, with solutions deployed across 85+ large enterprise brands and over 1,000 consumer brands. The company continues to expand its international footprint with a growing global client base and a team of over 100 professionals.
