Mumbai, Mar 23: Euro Pratik Sales Limited, a leading player in the organised decorative wall panels and interior solutions industry, has announced the acquisition of a 51% stake in Chawla Brothers, a well-established decorative surfaces business in North India. The acquisition is expected to be completed by 31 March 2026 and will be funded through the company’s internal accruals, reflecting a strong and net debt-free balance sheet. The business is projected to contribute significantly to Euro Pratik’s revenue in FY27.
This marks the company’s second strategic acquisition within the last four months, following the acquisition of URO Veneer World, which strengthened its presence in the southern market. Together, these acquisitions reinforce Euro Pratik’s focused strategy to expand its geographic footprint and deepen its presence across India.
Founded in 1978, Chawla Brothers has built a strong reputation over five decades, with a robust presence across Punjab, Haryana, Jammu & Kashmir, and Himachal Pradesh. The company operates across both wholesale (B2B) and retail (B2C) segments, supported by an extensive distribution network of over 450 dealers and key locations in Jalandhar and Ludhiana. It serves a diverse customer base including architects, builders, contractors, OEMs, and retail consumers.
Commenting on the acquisition, Mr. Pratik Singhvi, Chairman and Managing Director, Euro Pratik Sales Limited, said:
“This acquisition is a key milestone in our growth journey as we continue to build a strong pan-India presence. Following the successful integration of URO Veneer World in South India, acquiring Chawla Brothers strengthens our foothold in North India. With a net debt-free balance sheet and strong internal accruals, we are well-positioned to pursue value-accretive growth opportunities while enhancing our distribution capabilities and product reach. We will continue to evaluate strategic acquisition opportunities as they arise.”
The acquisition is expected to significantly strengthen Euro Pratik’s presence in northern markets and accelerate product penetration in underpenetrated regions. By leveraging Chawla Brothers’ established dealer network, Euro Pratik aims to enhance market access across both wholesale and retail channels. The integration will enable gradual replacement of competing products with Euro Pratik’s offerings, driving higher revenue and expanding overall market reach.
Additionally, the company will benefit from strong relationships with architects, builders, and interior designers while capitalising on Chawla Brothers’ regional brand equity. Improved logistics efficiency and a deep understanding of local customer preferences are expected to further support sustainable growth.
