Estée Lauder unveils the next generation of its iconic NEW Double Wear Stay In Place Foundation SPF10, bringing together high-performance wear, a vibrant matte texture and more skincare benefits in one elevated formula.
With a legacy of craftsmanship and innovation, Estée Lauder continues to redefine the foundation category through constant evolution and scientific advancement. The NEW Double Wear Stay In Place Foundation builds on everything that has made the original a global icon, now reimagined with a modern, comfortable matte finish, enhanced skin balancing benefits, and a range of tailored shades developed through the brand’s complexion expertise. The high-performance formula offers buildable, breathable, medium to full coverage with a weightless dimensional finish and 36-hour true color wear. It balances oil control and hydration, helps blur the appearance of pores, and delivers a naturally perfected look that remains comfortable throughout the day. It is Made For More.
Made For More is Estée Lauder’s declaration that beauty should do more than perform – it should rise to meet the ambition, energy and individuality of the person wearing it. Rooted in the brand’s heritage of perseverance and innovation, the campaign reflects a belief that foundation is not just about matching skin, but about supporting confidence, expression, and momentum throughout the day. It champions beauty that is designed not to limit, mask or define, but to move with you, last with you, and support every version of who you are becoming.
Further strengthening this narrative, Estée Lauder welcomes acclaimed actor Daisy Edgar Jones as its newest global brand ambassador. Known for her authenticity, versatility and quiet confidence, Daisy reflects the modern spirit of the brand, bringing individuality, purpose and contemporary elegance to Estée Lauder’s world.
MORE BUILDABLE + BREATHABLE
The new Double Wear Stay-in Place Foundation is a more dimensional matte formula with medium to full coverage that moves and breathes with skin. It delivers a weightless, skin-like feel that unifies uneven skintone, and covers imperfections, while reducing the look of pores. More fluid, more buildable and more playtime for you to get that perfect level of coverage.
MORE LONGWEARING
Double Wear Stay-in-Place is now even more long-lasting with 36-hour color-true long-wear. It’s powered by NEW Polymer Mesh Matrix Technology, a breathable polymer system that acts like an invisible net, allowing the formula to move and breathe with skin. The result is ultra-comfortable, transfer-proof and water-proof color coverage that’s also sweat, heat and humidity-resistant.
Each drop encapsulates 20 trillion color-treated micro-pigments that are fully oxidized and stabilized to deliver uniform, skin-true coverage that does not shift or change throughout the day.
MORE SKIN-BALANCING
The new Double Wear immediately balances skin with oil control and hydration. It gives skin 36-hour oil control plus 72-hour moisture maintenance. Skin’s oil production is reduced in just 4 weeks.
Estée Lauder’s Double Balancing Complex featuring AlgaNiacin™ balances skin with oil control and hydration, while reducing skin’s oil production on bare skin over time. Three key elements include:
- Glycerin & Hyaluronic Acid: This blend delivers immediate moisture and helps maintain moisture levels over time.
- Niacinamide: Helps reduce sebum production over time.
- Brown Algae Extract: Helps reduce oil production over time.
MORE YOUR SHADE
Now available in even more tailored shades, crafted using Estée Lauder’s advanced expertise in skin tone innovation and 15 years+ of Color Capture technology. One made for you. The same true-to-skin match now with enhanced color-treated micro-pigments in a more dimensional finish.
- 15+ Years of Color Capture Technology: A proprietary algorithm that maps Estée Lauder’s vast dataset of skin tone measurements to a corresponding complexion shade.
- Extensive Research and Testing: Multiple rounds of testing on real consumers across every depth and undertone. 14000+ skin tone measurements from thousands of people across five continents, validating each shade on real skin.
- Craftsmanship: 50 hours to handcraft each shade, with scientists masterfully calibrating the right balance of pigments to match every skin tone measurement.
The new Double Wear Stay-in-Place is available in 50 tailored shades and 3 undertones in India.
FORMULA FACTS:
- Oil-free
- Dermatologist-tested
- Ophthalmologist-tested
- Free of: Animal Derived Ingredients, Drying Alcohol, Oil, SLS/SLES, Sulfite, Synthetic Fragrance
NEW SLEEK GLASS BOTTLE: We’ve given our iconic, recyclable glass bottle an upgrade. A more minimalist, chic and multidimensional design inspired by our new more dimensional, never-flat matte finish.
USAGE:
SHAKE/PUMP: Shake bottle or pump once for a dime-sized amount.
DOT: Apply to the areas you want most coverage (for example, cheeks, forehead and chin).
BLEND: With fingertips, sponge, or brush from the center of your face outward.
REPEAT: Build full coverage as needed. Let each layer dry before applying more. Press in with fingertips for a natural-skin finish.
Availability: Available at Estée Lauder stores and online + in-store across retailers including Nykaa, Tira, Sephora and Myntra.